Assistant Manager - Content Production -Content & Marketing

csi - landmark group; United Arab Emirates; On-site; AED 120,000 - 160,000; Full time

Job summary

CSi (Customer Strategy Intelligence) within Landmark Group is seeking an Assistant Manager, Content Production to craft on-brand copy across CRM, digital, social, in-store, and partnerships. You will drive day-to-day marketing execution while ensuring content quality and alignment with campaigns.

You will collaborate with the Senior Manager, Marketing, the Content & Creative Manager, and the Loyalty Strategy & Growth team to deliver cohesive messaging and impactful customer experiences across

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• A strong portfolio of published copy across multiple channels is required.
• Professional fluency in English and Arabic is required.
• Experience in digital marketing, CRM, or content marketing is an advantage.

Responsibilities

• Own copywriting across CRM (email, push, SMS, app), social media, in-store collateral, and partnership materials.
• Translate campaign briefs into finished, channel-ready copy, including headlines, body copy, CTAs, captions, and scripts.
• Adapt tone of voice and messaging across audiences, channels, and lifecycle stages.
• Develop content in English and Arabic with linguistic accuracy and cultural relevance.
• Proofread and quality-check all copy to ensure brand alignment.

Skills

Copywriting

Bilingual English & Arabic

CRM content marketing

Campaign execution

Content localization

Editing & proofreading

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CRM platforms

Email service providers

Push notification tools

CMS

Social media scheduling tools

Job description

The Assistant Manager - Content Production -Content & Marketing will craft compelling, on-brand copy across all Shukran loyalty touchpoints — CRM, digital, social, in-store, and partnerships — while also driving day-to-day marketing execution for campaigns. This position is suited to an experienced copywriter who is equally comfortable owning content quality and helping move campaigns forward operationally.

It plays a key part in ensuring every customer-facing communication reflects the Shukran brand, strengthens customer engagement, and supports commercial objectives across the loyalty ecosystem.

The position reports to the Senior Manager, Marketing, and works closely with the Content & Creative Manager, the Loyalty Strategy & Growth team, and the wider marketing team on a day-to-day basis.

KEY RESPONSIBILITIES

Copywriting & Content

• Own copywriting across CRM (email, push, SMS, app), social media, in-store collateral, and partnership materials
• Translate campaign briefs and messaging frameworks into finished, channel-ready copy — headlines, body copy, CTAs, captions, and scripts
• Adapt tone of voice and messaging across audiences, channels, and lifecycle stages (onboarding, engagement, retention, reactivation)
• Develop content in both English and Arabic, ensuring linguistic accuracy, cultural relevance, and consistency across markets
• Proofread and quality-check all copy before it goes live, ensuring consistency with brand guidelines, tone of voice, messaging frameworks, and editorial standards

Marketing Execution

• Support execution of campaign content plans across CRM, digital, social, in-store, and OOH
• Assist in developing integrated content calendars aligned with campaign objectives and seasonal marketing priorities
• Coordinate campaign timelines and deliverables with external agencies and vendors where applicable
• Manage scheduling and publishing of content across owned marketing channels (social, CRM platforms, app)
• Help track campaign logistics end-to-end, flagging risks to timelines or deliverables

Customer Journey & CRM Content

• Write and localize CRM communications that are personalized, timely, and relevant to each customer segment
• Contribute to content planning across customer journey and lifecycle touchpoints
• Ensure messaging consistency across all CRM and digital touchpoints

Performance & Optimization

• Conduct A/B tests with different messaging angles and copy variations to identify what drives stronger engagement
• Interpret campaign performance insights and recommend copy and messaging improvements based on customer behaviour and engagement trends
• Continuously refine copy based on performance data and campaign feedback

Collaboration & Stakeholder Management

• Work flexibly across content and marketing execution tasks, adapting to shifting priorities within the team
• Partner closely with the Content & Creative Manager to ensure copy and creative direction are aligned
• Liaise with cross-functional stakeholders — including Partnerships, Loyalty Strategy & Growth, Digital Marketing and Business Operations— to understand campaign objectives and customer segments
• Coordinate with external agencies or freelancers as needed

QUALIFICATIONS & EDUCATION

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• A strong portfolio of published copy across multiple channels (e.g., email campaigns, social content, ad copy, in-store collateral) is required
• Professional fluency in English and Arabic is required
• Demonstrated experience in digital marketing, CRM, or content marketing is an advantage

EXPERIENCE

• 5+ years of experience in copywriting, content creation, or marketing execution, ideally in a fast-paced, campaign-driven environment
• Proven experience writing for multiple channels — CRM/email, social media, digital, and print/in-store
• Experience in retail, e-commerce, loyalty programs, or FMCG marketing is a strong plus
• Experience coordinating with external agencies, vendors, or freelancers is an advantage

TECHNICAL SKILLS

• Excellent writing and editing skills, with professional fluency in both English and Arabic
• Strong understanding of CRM and lifecycle marketing content (email, push, SMS, app)
• Familiarity with CRM/marketing platforms (e.g., email service providers, push notification tools, content management systems)
• Working knowledge of social media content planning and scheduling tools
• Comfortable working with basic performance metrics (CTR, open rate, engagement) to inform content decisions

CORE COMPETENCIES

• Strong storytelling ability with a sharp eye for tone, clarity, and brand consistency
• Ownership mindset — able to manage deliverables independently with minimal oversight
• Strong organizational skills and comfort managing multiple deadlines simultaneously
• Collaborative approach to working across teams and with external partners
• Data-informed mindset, with a willingness to test, learn, and iterate
• Proactive and detail-oriented, with sound judgment in a fast-paced environment

About us -

CSi (Customer Strategy Intelligence)

CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence — placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome.

Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale.

Landmark Group

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.