Social Media Content Creator

Keka Technologies Private Limited; Dubai; On-site; AED 167,000 - 234,000; Full time

Job summary

Addmind is a leading hospitality group in the Middle East looking for a Creative Social Media Content Creator to manage the brand’s social presence and support PR, influencer relations, CRM and guest communications. This full-time role is based in the Dubai market and requires hands‑on content creation, event coverage and trend spotting.

You will develop content calendars, write captions, coordinate with designers and videographers, and drive engagement across key platforms.

Qualifications

• Proven experience managing social media for hospitality, nightlife or lifestyle brands.
• Strong proficiency with Instagram and TikTok; short‑form content.
• Experience supporting PR, influencer marketing and creator partnerships.
• Experience with CRM platforms and email marketing campaigns.

Responsibilities

• Manage daily social media presence across Instagram, TikTok, Facebook and relevant platforms.
• Develop monthly and weekly content calendars aligned with campaigns and events.
• Create social-first concepts for events, DJs, F&B and venues.
• Brief designers, photographers, videographers on assets.
• Attend events to capture real-time content and coordinate captures.
• Create and edit mobile-first content including Stories, Reels and short videos.
• Manage announcements, reminders, countdowns and live coverage.
• Write captions and customer-facing copy in brand voice.
• Manage community engagement across comments and DMs.
• Identify trends and ensure brand‑appropriate execution.

Skills

Social media management

Instagram

TikTok

Content creation

Copywriting

CRM & email marketing

Tools

SevenRooms

CapCut

Canva

Meta Business Suite

Job description

Addmind is a privately owned hospitality group and the leading food and beverage management and concept creation company in the Middle East, with a growing international portfolio of restaurants, bars and lounges, beach clubs, nightlife venues, and hotels.

We are looking for a creative, commercially minded Social Media Content Creator to manage the brand’s social presence while supporting PR, influencer relations, CRM and guest communication.

Position Type: Full-Time

Key Responsibilities

• Manage the daily social media presence across Instagram, TikTok, Facebook and relevant platforms.
• Develop monthly and weekly content calendars aligned with marketing campaigns, events and commercial priorities.
• Create strong social-first concepts for events, DJs, F&B, lifestyle and venue experiences.
• Brief designers, photographers, videographers and content creators on required assets.
• Attend key events and activations to capture and coordinate real-time content.
• Create and edit simple mobile-first content including Stories, Reels and short-form videos.
• Manage DJ announcements, event reminders, countdowns, FOMO content, sold-out communication, recaps and live event coverage.
• Write captions, social copy and customer-facing communication in line with the brand tone of voice.
• Manage community engagement including comments, DMs and audience interaction.
• Identify relevant trends, formats, sounds and cultural moments while ensuring they remain appropriate for the brand.

PR & Influencer Support

• Assist the Marketing Manager with PR activities, media outreach and brand communications.
• Support relationships with PR agencies, media partners, journalists and relevant publications.
• Coordinate influencer and creator invitations, visits, hosted experiences and event attendance.
• Identify relevant influencers and creators aligned with the brand positioning and target audience.
• Maintain influencer and media databases.
• Coordinate influencer deliverables and ensure agreed content is published correctly and on time.
• Track influencer coverage, PR mentions and campaign results.
• Support gifting, seeding and special-event communication where relevant.

CRM, SevenRooms & Email Marketing

• Work confidently with SevenRooms to support guest communication and marketing activities.
• Assist with guest database management, segmentation and CRM campaigns.
• Create and send targeted email blasts for events, promotions, seasonal campaigns and venue updates.
• Support SMS, WhatsApp or other direct guest communication where applicable.
• Coordinate with reservations and operations teams to ensure campaigns are aligned with availability and commercial objectives.
• Track email performance including open rates, click-through rates and conversions.
• Support database growth and ensure guest data is organised and properly segmented.
• Analyse booking behaviour and guest data from SevenRooms to help improve targeting and campaign effectiveness.

Reporting & Performance

• Monitor social media, influencer, PR and CRM performance.
• Prepare regular reports covering content performance, audience growth, engagement, influencer results and campaign effectiveness.
• Use insights from social media and CRM data to recommend improvements.Work closely with the Marketing Manager and paid-media team to ensure organic, CRM and advertising communication is aligned.

Requirements

• Proven experience managing social media for hospitality, nightlife, F&B, entertainment, fashion or lifestyle brands.
• Strong understanding of Instagram, TikTok and short-form content.
• Experience supporting PR, influencer marketing and creator partnerships.
• Previous experience working with SevenRooms or similar hospitality CRM/reservation platforms is highly preferred.
• Experience creating and sending email marketing campaigns and database segmentation.
• Good understanding of CRM, guest journeys and database marketing.
• Strong content creation skills using mobile photography and video.
• Comfortable using tools such as Meta Business Suite, TikTok, CapCut, Canva and social media scheduling/reporting platforms.
• Excellent copywriting and communication skills.
• Good eye for photography, design, composition and premium brand aesthetics.
• Ability to work quickly during live events and react to real-time content opportunities.
• Strong understanding of social media analytics, email marketing metrics and content-performance indicators.
• Awareness of current music, nightlife, hospitality, lifestyle and cultural trends.
• Highly organised and capable of managing multiple events, campaigns, influencers and communication channels simultaneously.
• Experience within Dubai or the UAE hospitality/nightlife market is a strong advantage.

What We Offer

• Opportunity to work with one of the region's leading hospitality and lifestyle groups.
• Dynamic, collaborative, and multicultural work environment.
• Exposure to high‑profile brands, venues, and marketing campaigns across the MENA region.
• Career growth and professional development opportunities.

Join Us

If you are a proactive and creative professional with a passion for marketing and hospitality, we would love to hear from you.