Social Content Creator Activation

Etihad food group; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Etihad Airways is seeking a skilled Social Content Creator to produce real-time activation content during live events and partnerships. You will film, edit, and deliver fast turnaround social content aligned with campaign direction and platform requirements.

Responsibilities include supporting partnerships, influencer-led content, and ensuring content is publish-ready while maintaining high creative quality under pressure.

Qualifications

• Bachelor's degree in Media, Communications, Marketing, or related field.
• 4+ years of experience in social content creation or live content roles.
• Strong filming and editing on the ground.
• Experience working on events, activations, or live moments.
• Comfortable working in fast paced, high pressure environments.

Responsibilities

• Capture and produce social content during live events, activations, and partnerships.
• Deliver fast turnaround content aligned with approved campaign and brand direction.
• Adapt content formats in real time based on platform and moment requirements.
• Support live storytelling across priority social platforms.
• Support partnership, sponsorship, and influencer content creation.
• Ensure activation deliverables are met, and content is execution ready for publishing.
• Maintain creative quality while working at speed.
• Follow defined content production standards and guidelines.
• Apply feedback to improve real time content output.
• Work closely with the Social Content Creator Manager on activation priorities.
• Coordinate with Partnerships, regional teams, and on ground crews.
• Support Creative Production teams during major activations where required.

Job description

Job Description:

Job Description

Create real time and activation led social content during live moments, partnerships, events, and regional activations. This role focuses on fast turnaround filming, editing, and delivery of social first content aligned with approved campaign direction and platform requirements.

Activation Content Creation

• Capture and produce social content during live events, activations, and partnerships
• Deliver fast turnaround content aligned with approved campaign and brand direction
• Adapt content formats in real time based on platform and moment requirements
• Support live storytelling across priority social platforms

Campaign & Partnership Support

• Support partnership, sponsorship, and influencer led content creation
• Execute content requirements defined by Brand, Campaigns, and Partnerships teams
• Ensure activation deliverables are met, and content is execution ready for publishing

Creative Quality & Standards

• Maintain creative quality while working at speed
• Follow defined content production standards and guidelines
• Apply feedback to improve real time content output

Collaboration

• Work closely with the Social Content Creator Manager on activation priorities
• Coordinate with Partnerships, regional teams, and on ground crews
• Support Creative Production teams during major activations where required

Core Competencies

• Real time content creation
• Strong filming and editing skills
• Ability to work under pressure
• Platform native execution mindset
• Speed and responsiveness
• Attention to detail
• Clear communication
• Adaptability in live environments

Qualifications

• Bachelor's degree in Media, Communications, Marketing, or related field
• 4+ years of experience in social content creation or live content roles
• Strong experience filming and editing on the ground
• Experience working on events, activations, or live moments
• Comfortable working in fast paced, high pressure environments

Job posting close date: 28th October 2026

Additional Information

Etihad Airways is more than the UAE's national airline - we're shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our "Journey 2030" ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

Division: Revenue & Commercial Division