SEO Specialist (Remote)

Virtucruit; Abu Dhabi; Remote; AED 100,000 - 150,000; Full time

Job summary

A leading recruitment firm in the Abu Dhabi area is seeking an experienced SEO Specialist to develop and implement strategies that drive organic growth. The role requires expertise in both technical and content-driven SEO, along with a proven track record of enhancing search visibility. Candidates should have 3-5 years of relevant experience and strong knowledge of various SEO tools. This position offers an opportunity to significantly impact digital marketing efforts.

Qualifications

• 3-5 years of proven experience in SEO.
• Agency experience is highly preferred.
• Strong understanding of search engine algorithms and ranking factors.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Optimize website content and metadata for improved rankings.
• Conduct technical site audits to identify performance issues.

Skills

SEO Strategy Development

Technical SEO

On-Page Optimization

Content Marketing

Analytical Skills

Education

Bachelor's degree in Marketing, Communications, or Computer Science

Tools

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Moz

Job description

Overview

We are seeking a results-driven SEO Specialist to develop, implement, and optimize search engine strategies that drive organic growth. The ideal candidate will have hands-on experience in both technical and content-driven SEO, and a proven track record of improving search visibility.

Responsibilities

Strategy & Planning

• Develop and implement comprehensive SEO strategies aligned with business and marketing goals.
• Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
• Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.

On-Page Optimization

• Optimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.
• Ensure all web pages follow on-page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.
• Work with copywriters to create SEO-friendly content that drives engagement and conversions.

Technical SEO

• Conduct technical site audits to identify crawl, indexation, and performance issues.
• Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.
• Monitor and maintain XML sitemaps, robots.txt, and schema markup.

Off-Page Optimization

• Develop and execute link-building strategies to strengthen domain authority and search rankings.
• Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.
• Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.

Performance Tracking & Reporting

• Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Provide regular performance reports with insights and actionable recommendations.
• Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI-driven SEO).

Qualifications & Skills

• Bachelors degree in Marketing, Communications, Computer Science, or a related field.
• 3-5 years of proven experience in SEO.
• Agency experience is highly preferred.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Familiarity with HTML, CSS, and basic JavaScript for technical SEO implementations.
• Experience with CMS platforms (WordPress, Shopify, Drupal, etc.).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Knowledge of content marketing, keyword intent, and SEO copywriting.
• Excellent communication, project management, and collaboration skills.
• Certifications in Google Analytics, HubSpot, or SEO-specific platforms are a plus.