SEO Specialist at Melodica Music Academy

Melodica Music Academy; Dubai; Presencial; AED 89.000 - 156.000; Jornada completa

Descripción de la vacante

Melodica Music Academy in Dubai is seeking an SEO Specialist to improve organic visibility, drive qualified traffic and conversions across its academy websites and ecommerce platforms.

You will deliver on-page, technical and local SEO for WordPress and Shopify, use analytics to prioritise improvements, and coordinate with branches and developers to implement changes.

Formación

• Hands-on SEO experience across keyword research, on-page optimisation, technical audits and local search.
• Practical experience optimizing WordPress and Shopify sites with basic HTML troubleshooting.
• Proficient with Search Console, Google Analytics, Keyword Planner, PageSpeed Insights and SEMrush.
• Ability to explain measurable SEO results and turn data into actions.
• Experience with Yoast SEO and Rank Math is advantageous.

Responsabilidades

• Develop an SEO plan covering services, branches and ecommerce categories with clear measures.
• Conduct keyword research, competitor analysis and search-intent mapping.
• Optimize service pages, product listings, blogs and landing pages with proper metadata.
• Audit crawling, indexing, redirects, canonical tags and broken links; brief developers on fixes.
• Manage SEO settings in WordPress and Shopify; apply basic HTML changes.
• Improve local visibility with location pages and Google Business Profile optimization.
• Monitor performance using Search Console and Google Analytics; report traffic and conversions.
• Identify and develop link-building opportunities without manipulative tactics.

Conocimientos

SEO

Keyword research

On-page optimisation

Technical audits

Local SEO

WordPress

Shopify

HTML basics

Analytics tools

Herramientas

Yoast SEO

Rank Math

SEMrush

Google Keyword Planner

PageSpeed Insights

Google Analytics

Google Search Console

Descripción del empleo

Apply for SEO Specialist at Melodica Music Academy in Dubai, DU, AE. This Full time on site position offers great opportunities for career growth.

Role overview

Improve organic visibility, qualified traffic and conversions for Melodica's academy websites and instrument ecommerce platforms. Deliver on-page, technical and local SEO across WordPress and Shopify, using search and analytics data to prioritise improvements.

Key responsibilities

Develop an SEO plan covering music and dance services, branch locations and ecommerce categories, with clear priorities and success measures. Conduct keyword research, competitor analysis and search-intent mapping using SEMrush, Google Keyword Planner and relevant tools. Optimise service pages, product listings, blogs and landing pages, including titles, headings, URLs, internal links and content briefs. Audit crawling, indexing, duplicate content, redirects, canonical tags and broken links; implement fixes within access and capability and brief the developer on code-level changes. Manage SEO settings in WordPress and Shopify, using Yoast SEO or Rank Math where relevant; apply basic HTML changes and validate results. Improve local visibility for branches through location pages, Google Business Profile optimisation and consistent business information, coordinating with branch teams. Review speed, mobile usability and Core Web Vitals with PageSpeed Insights; prioritise improvements with the Website Developer. Monitor Search Console and analytics data, report organic traffic, visibility and conversions, and develop relevant link-building opportunities without manipulative tactics.

Experience and qualifications

Proven hands-on SEO experience covering keyword research, on-page optimisation, technical audits and local search. Practical experience optimising both WordPress and Shopify websites, with basic HTML and troubleshooting capability. Working knowledge of Search Console, Google Analytics, Keyword Planner, PageSpeed Insights and SEMrush; experience with Yoast SEO and/or Rank Math. Ability to explain measurable SEO results and turn data into actions. Ecommerce and multi-location local-business experience are advantageous.