SEO Manager

Confidential Careers; Dubai; On-site; AED 167,000 - 335,000; Full time

Job summary

Confidential Careers seeks an SEO/SEM expert to manage all search engine optimization and marketing activities in Dubai. You will lead SEO strategy, content planning, and link-building while driving SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

Your role includes testing, analytics, budgeting, and optimization of landing pages and keywords, plus collaboration with development and editorial teams to apply best practices.

Qualifications

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• BS/MS degree in a quantitative, test-driven field.

Responsibilities

• Execute tests, collect and analyze data to identify trends and insights for paid search ROI.
• Track, report, and analyze website analytics and PPC initiatives.
• Manage campaign expenses, staying on budget and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement SEO recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Collaborate with development to ensure SEO best practices on new code.
• Work with editorial and marketing teams to drive SEO in content creation and programming.
• Recommend changes to architecture, content, linking to improve SEO positions.
• Perform other tasks arising from marketing needs.
• Support Head of Digital in executing additional activities.

Skills

SEO

SEM

Performance marketing

Website analytics

Bid management

A/B testing

HTML/CSS/JS

Ranking factors

Industry trends

Quantitative degree

Education

BS/MS degree in a quantitative field

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin Software

Kenshoo

Search Ignite

Job description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Performing other tasks arising from the current needs of the marketing department.
• Supporting the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field