Senior Social Analytics & Insights Lead

Huda Beauty; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading beauty brand in Dubai is seeking a Senior Manager, Social Media Analytics. The role involves leading social media analytics, managing a team, and delivering insights to enhance engagement and brand equity. The ideal candidate will have over 8 years of experience in social media analytics and strong analytical skills. Competitive benefits include premium medical coverage and self-love days.

Benefits

Monthly Self Love Days

Premium Medical / Dental / Vision coverage

Monthly coaching sessions

Employee discounts on products

Quarterly product gifting

Qualifications

• 8+ years of experience in social media analytics or digital insights, with at least 2 years in a leadership role.
• Proficiency in analytics platforms like Power BI and excellent Excel skills.
• Strong understanding of platform algorithms, engagement metrics, and KPIs.

Responsibilities

• Lead the development and execution of the social analytics roadmap.
• Oversee the creation of dashboards that consolidate data from multiple platforms.
• Evaluate campaign effectiveness and recommend optimizations to improve ROI.

Skills

Deep analytical expertise

Strong understanding of social trends

Data-driven decision-making

Advanced Excel skills

Excellent communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field

Tools

Power BI

Sprinklr

Brandwatch

Job description

A leading beauty brand in Dubai is seeking a Senior Manager, Social Media Analytics. The role involves leading social media analytics, managing a team, and delivering insights to enhance engagement and brand equity. The ideal candidate will have over 8 years of experience in social media analytics and strong analytical skills. Competitive benefits include premium medical coverage and self-love days.