Senior Salesforce Program Lead — Sales & Marketing Cloud

Robusta Studio; Abu Dhabi; On-site; AED 300,000 - 600,000; Full time

Job summary

Robusta Studio is seeking a Senior Business Analyst & Project Manager to lead end-to-end delivery of a multi-market Salesforce programme covering Sales Cloud and Marketing Cloud. The role spans three markets with diverse stakeholders, integration dependencies, and go-live timelines.

You will translate business requirements into clear, buildable specifications and own delivery planning, risks, dependencies, stakeholder communication, and project governance across all markets.

Qualifications

• 7+ years of experience in business analysis, project management, delivery, or a closely related role.
• Strong hands-on experience delivering Salesforce programmes, particularly Salesforce Sales Cloud.
• Experience working with Salesforce Marketing Cloud is highly desirable.
• Proven experience translating business requirements into buildable user stories.
• Experience managing mixed onshore and offshore teams in an Agile or hybrid delivery environment.
• Experience delivering programmes across multiple markets, countries, or business entities simultaneously.
• Strong experience with Jira or equivalent backlog/project management tools.
• Hands-on experience maintaining delivery plans, RAID logs, backlogs, trackers, and status reports.
• Strong stakeholder management skills with the ability to independently lead client discussions.
• Excellent organisational and follow-up skills with a structured approach to delivery.
• Strong written and verbal English communication skills.

Responsibilities

• Lead discovery and requirements workshops with client stakeholders and document outcomes to an agreed standard.
• Translate business requirements into detailed user stories and acceptance criteria ready for development.
• Maintain functional scope across each market and ensure all changes are documented and traceable.
• Prepare UAT scripts, coordinate UAT execution, and manage defect triage through to closure.
• Define integration requirements between Salesforce, ERP, and middleware platforms in collaboration with technical leads.
• Work closely with developers to clarify requirements and resolve functional questions throughout delivery.
• Own and maintain the overall delivery plan across all three markets.
• Manage the RAID log, ensuring risks, issues, assumptions, and decisions are identified and escalated appropriately.
• Produce weekly status reports for both client and internal stakeholders.
• Track client-side dependencies including data readiness, third-party systems, approvals, and business inputs.
• Run sprint and release cadences with development teams and ensure priorities are agreed ahead of each sprint.
• Manage change requests from identification through estimation, approval, and implementation.
• Lead client discussions around scope, timelines, priorities, and delivery expectations within the agreed commercial framework.
• Coordinate multiple workstreams and stakeholders to ensure milestones and go-live timelines remain on track.

Skills

Sales Cloud

Salesforce Marketing Cloud

Business analysis

Project management

Agile delivery

Stakeholder management

Requirements gathering

Tools

Jira

Job description

Robusta Studio is seeking a Senior Business Analyst & Project Manager to lead end-to-end delivery of a multi-market Salesforce programme covering Sales Cloud and Marketing Cloud. The role spans three markets with diverse stakeholders, integration dependencies, and go-live timelines.

You will translate business requirements into clear, buildable specifications and own delivery planning, risks, dependencies, stakeholder communication, and project governance across all markets.