Senior PR & Comms Specialist

Abu Dhabi University; Abu Dhabi Emirate; On-site; AED 180,000 - 300,000; Full time

Job summary

Abu Dhabi University in the United Arab Emirates seeks a senior Public Relations and Communications leader to develop and execute strategic initiatives that raise the University's reputation locally, regionally and internationally. You will oversee media relations, press materials, crisis communications and both internal and external messaging.

The role requires at least seven years of experience, a bachelor’s degree in PR or related field (master’s preferred), and bilingual English/Arabic

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• 7 years of experience in PR or communications, preferably in higher education or agency.
• Fluent in English and Arabic; strong writing/editing skills.

Responsibilities

• Develop and implement PR and communications strategy aligned with institutional goals.
• Manage proactive media outreach and secure coverage in relevant outlets.
• Draft and distribute press releases, statements, and speeches for leadership.
• Handle crisis communications and reputation management.
• Lead internal communications to engage faculty, staff, students.
• Coordinate media events and serve as media liaison.
• Provide strategic counsel to senior leadership on media engagement.
• Ensure UAE government compliance and cultural sensitivities in communications.

Skills

Media relations

Crisis communications

Strategic counsel

Content creation

Bilingual English/Arabic

Education

Bachelor’s degree in Public Relations/Communications

Master’s degree preferred

Tools

PR software

Media monitoring tools

Microsoft Office

Job description

SECTION I: JOB PURPOSE

To develop and execute strategic public relations and communications initiatives that enhance the reputation and visibility of the University locally, regionally, and internationally. The role is responsible for media relations, press releases, crisis communications, and internal and external communications, ensuring consistency of brand voice and alignment with the University’s mission and strategic goals.

About This Job

SECTION I: JOB PURPOSE

To develop and execute strategic public relations and communications initiatives that enhance the reputation and visibility of the University locally, regionally, and internationally. The role is responsible for media relations, press releases, crisis communications, and internal and external communications, ensuring consistency of brand voice and alignment with the University’s mission and strategic goals.

SECTION II: RESPONSIBILITIES

Key Responsibilities

• Develop and implement the University’s PR and communications strategy in alignment with institutional goals and marketing plans.
• Manage proactive media outreach, build relationships with journalists, and secure coverage in relevant print, broadcast, and digital outlets.
• Draft, edit, and distribute press releases, media statements, opinion pieces, feature articles, and speeches for senior leadership.
• Handle crisis communication and reputation management, acting as a key contact during sensitive or high-profile issues.
• Lead internal communications initiatives to engage faculty, staff, and students.
• Coordinate press conferences, media interviews, and other PR events; serve as media liaison when needed.
• Translate content (English–Arabic and Arabic–English) as required to support both internal and external communications.
• Create high-quality content for all University communication channels, including email announcements, newsletters, website articles, official letters, and talking points for University leadership.
• Monitor media coverage and produce regular reports with insights and recommendations.
• Collaborate closely with social media and digital teams to ensure messaging consistency across platforms.
• Support communications needs for University events, including graduation ceremonies, MoUs, strategic partnerships, and academic conferences.
• Provide strategic counsel to senior leadership and academic stakeholders on media engagement and communication best practices.
• Ensure compliance with relevant government and higher education communication standards and cultural sensitivities in the UAE.

SECTION III: KNOWLEDGE AND SKILLS

Minimum Educational Qualifications Required For The Role

• Bachelor’s degree in Public Relations, Communications, Journalism, Media Studies, or a related field.

Preferred Required

• Master’s degree preferred but not required.

Minimum Years of Experience Required

7 years

Nature Of Relevant Experience Required

• Minimum of 7 years of relevant experience in public relations or communications, preferably in higher education or agency.
• Demonstrated experience in media relations, corporate communications, and crisis management.

Preferred

• Experience working in the UAE is highly preferred.
• Background in education or government sectors is an advantage.

Language Skills

• Must Bilingual (English + Arabic)

Special Skills And Abilities

• Excellent writing and editing skills in English; strong Arabic proficiency is a significant advantage.
• Strong interpersonal and relationship-building skills with internal and external stakeholders.
• Proven ability to handle sensitive topics and communicate under pressure.
• In‑depth knowledge of UAE media landscape and cultural dynamics.
• Strong presentation and public speaking abilities.
• Ability to work independently, lead initiatives, and manage multiple priorities.
• Proficiency in media monitoring tools, PR software, and Microsoft Office Suite.