(Senior) Marketing Manager, Gaming

Tencent; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A global gaming company is looking for a (Senior) Marketing Manager to design and execute campaigns that grow mobile, PC, and console games across MENA. The ideal candidate will have 7+ years of marketing experience within gaming or consumer technology and will leverage local insights for impactful marketing strategies. Fluency in English and Arabic is required, and knowledge of Mandarin Chinese is a plus.

Qualifications

• 7+ years of experience in marketing within gaming, entertainment, or consumer technology.
• Deep expertise in media planning, analytics, and digital channel management across MENA markets.
• Demonstrated success in driving audience growth, engagement, and ROI.

Responsibilities

• Design and implement tailored marketing strategies across multiple genres.
• Drive audience expansion through social media and influencer marketing.
• Leverage MENA cultural insights to localize marketing efforts.
• Track KPIs for acquisition, engagement, and retention.
• Lead cross-functional campaigns with local teams and vendors.

Skills

Creativity

Data analysis

Storytelling

Communication

Media planning

Fluency in English

Fluency in Arabic

Education

Bachelor's degree

Master's/MBA

Tools

Tableau

Excel

Job description

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

We’re seeking a (Senior) Marketing Manager to design and execute campaigns that grow our mobile, PC, and console games across MENA. The role is about turning local insights into impactful marketing — reaching new audiences, engaging Gen Z & Alpha, and driving measurable user and revenue growth.

The ideal candidate blends creativity with data: able to craft narratives, pick the right channels, and optimize campaigns. They must understand local behaviors, content trends, and community patterns, and translate these into actionable strategies.

Responsibilities

1. Marketing Strategy & Execution – Design and implement tailored strategies for multiple genres (BR, RPG, Casual, etc.), defining positioning and narratives rooted in MENA insights, delivering integrated go-to-market plans across owned/earned/paid channels, and aligning local initiatives with global goals.
2. Media & Audience Growth – Drive audience expansion by activating TikTok, YouTube, Instagram, Twitch and local platforms, managing paid media, influencers, and communities for maximum ROI, exploring new Gen Z/Alpha formats, benchmarking against leading campaigns, and optimizing CPC, CPI, CPV.
3. Local Insights & Consumer Behavior – Leverage deep MENA cultural and gaming insights to localize by country (Saudi, Egypt, Iraq, UAE, etc.), track entertainment trends, monitor sentiment, refine messaging, and broaden reach beyond core gamers.
4. Data-Driven Optimization – Track KPIs for acquisition, engagement, and retention, use analytics tools (Tableau, Excel) for real-time optimization, and convert learnings into scalable frameworks across titles and regions.
5. Project & Stakeholder Management – Lead cross-functional campaigns with local teams, HQ, and vendors, managing budgets, timelines, and deliverables, while ensuring clear communication to leadership and upholding principles of gamer-first focus, creative + data balance, agility, and full ownership.

Who We Look For

1. Bachelor’s degree required; Master’s/MBA preferred.
2. 7+ years of experience in marketing within gaming, entertainment, or consumer technology.
3. Deep expertise in media planning, analytics, and digital channel management across MENA markets.
4. Demonstrated success in driving audience growth, engagement, and ROI.
5. Proficient in data analysis and visualization tools (e.g., Tableau, Excel).
6. Exceptional storytelling, communication, and presentation skills.
7. Strong organizational capabilities with proven cross-functional collaboration.
8. Fluency in English and Arabic required; Mandarin Chinese a strong plus.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.