Senior Marketing Manager

Crunchyroll; Dubai; Remote; AED 200,000 - 300,000; Full time

Job summary

A leading media company is seeking a Senior Marketing Manager to lead regional marketing initiatives in the MENA region. This role involves planning and executing campaigns, managing partnerships, and aligning strategies with global objectives. The ideal candidate will have over 8 years of marketing experience in media or entertainment, strong organizational skills, and fluency in English, with Arabic proficiency as a plus. This position is remote based in Dubai.

Qualifications

• 8+ years of marketing experience in MENA with media, OTT, gaming, or entertainment focus.
• Proven record of executing end-to-end marketing campaigns in digital and social.
• Strong understanding of local languages and cultures for campaign resonance.

Responsibilities

• Lead planning and execution for marketing campaigns in MENA.
• Create culturally relevant and engaging brand campaigns.
• Manage agencies and partner relationships.
• Track campaign performance and budget management.

Skills

Marketing experience in MENA

Campaign planning

Organizational skills

Stakeholder management

Creative initiative

Excellent communication

Knowledge of MENA fandoms

Fluency in English

Proficiency in Arabic

Education

Bachelor's degree in Marketing, Communications, or a related field

MBA preferred

Job description

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

Crunchyroll is hiring a Senior Marketing Manager for the MENA region. You'll lead regional marketing efforts to grow our audience and bring anime and gaming fans closer to the stories they love. Reporting to the Director of Marketing, you'll work across campaigns, events, and launches that make an impact in the region. In this hands‑on role you'll plan and run campaigns, partner with teams across the company, and make sure our work resonates with local fans while staying aligned with global goals.

Core Responsibilities

• Lead planning and execution for brand campaigns, title launches, events, and activations in MENA
• Create culturally relevant and engaging campaigns
• Use regional insights to grow awareness, engagement, and subscribers
• Partner with the Senior Social Media Manager (India + MENA) to align social and marketing plans
• Oversee campaign and event execution across the region
• Keep messaging consistent across all channels
• Manage agencies, vendors, and partners
• Track campaign performance and share insights
• Own the MENA marketing budget, including POs and invoices
• Work closely with internal teams to support broader business goals

We are considering applicants who can work remotely from Dubai, United Arab Emirates.

About You

We get excited about candidates like you because you know the MENA market, turn insights into campaigns that truly connect with fans, and drive creative initiatives from start to finish.

• 8+ years of marketing experience in MENA, specifically in Media, OTT, Gaming, or Entertainment, including planning, execution, budgeting, and reporting
• Proven track record of planning and executing end-to-end marketing campaigns and events, including digital, social, and offline activations
• Strong grasp of MENA fandoms and local languages to craft campaigns that resonate with audiences.
• Excellent organizational, communication, and stakeholder management skills
• Collaborative, creative, and detail-oriented, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
• Fluent in English; Arabic proficiency is a plus

#LifeAtCrunchyroll #LI-remote

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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