Senior Marketing Executive

Informa PLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global information services company is seeking a Senior Marketing Executive in Dubai to enhance journal article submissions from researchers. You will collaborate with MENA and global teams, manage key customer relations and events, and enforce a strategic marketing approach. Ideal candidates should have experience in marketing, strong communication skills, and familiarity with academic stakeholders. This position offers competitive benefits, including flexible work arrangements and extensive professional development opportunities.

Benefits

25 days annual leave

Volunteer time

Private medical insurance

Annual Flight entitlement

ShareMatch scheme

Career development opportunities

Qualifications

• Experience in implementing evidence-based marketing campaigns.
• Strong ability to gather customer and market data for decision making.
• Demonstrable initiative with marketing campaigns and projects.

Responsibilities

• Support the Marketing Manager in rolling out marketing strategy.
• Manage customer events and relationships with event organizers.
• Plan and implement marketing campaigns with effective briefs.

Skills

Experience in a marketing environment

Strong English-language communication skills

Demonstrable customer and commercial awareness

Self-starter with time management skills

Job description

Job Description

Taylor & Francis are looking for a Senior Marketing Executive to join our EMENA Marketing Team. This role will work closely both with colleagues in MENA and our wider regional and global marketing teams to drive the growth of our business in the region, with a particular focus on increasing journal article submissions from academic researchers.

Key Accountabilities

• Support the Marketing Manager in the roll out of our marketing strategy in the MENA region, focusing particularly on B2C marketing targeting academic researcher communities to drive submissions of journal articles.
• Work alongside our Commercial team to help manage our key customer events in the region and ensure our presence is effective at meeting joint goals.
• Manage external relationships with event organisers, negotiating pricing, securing contracts, and managing all technical and logistical aspects involved with securing space / sponsorship, and work closely with external agencies and / or graphic designers to manage the development / creation of event assets where relevant.
• Plan and implement subject / channel or team level project campaigns, building effective marketing campaign plan briefs for digital delivery teams which are specific and detailed.
• Have a collaborative approach to campaign feedback from channel specialists to enable continuous improvement.
• Manage a marketing budget effectively, ensuring return on investment.
• Work to measurable KPIs, measuring and reporting progress linking to the achievement of organisational objectives. Play a leading role in developing regional KPIs for measuring ongoing success / effectiveness of events marketing.
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, products, and activities carried out.
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues, customers, potential customers and third parties.
• Contribute to the development of best practice within MENA, making recommendations as required, relaying voice of the customer feedback across the wider teams.
• Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, adapting activities in line with performance and evidence.
• Act as a role model and contribute to driving a culture of high-performance, taking responsibility to identify and develop skills gaps.
• Travel to professional development training, conferences, and exhibitions and / or carry out other customer-facing activities, reporting back as required.

Qualifications

• Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing campaigns.
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends.
• Strong English-language communication skills and ability to work collaboratively with others to build strong partnerships, both internally and externally.
• Self-starter with ability to manage own time and prioritise effectively, with dedication to learning and self-development.
• Demonstrable experience taking the initiative with marketing campaigns and projects to meet wider team and company objectives.
• Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices.

Skills and Behaviours Required

• A clear focus on delivering commercial value with the ability to gather customer and market data and make effective decisions based on it.
• Works collaboratively with others to build strong partnerships, both internally and externally.
• Strong communication skills, including persuasive English-language copywriting ability.
• Supports the implementation of change through positive behaviour and attitude; Contributes ideas of how to best manage and implement changes based on customer needs.
• Develops ideas that improve work processes or results and maintains knowledge of regional customers as well as marketing / industry trends.
• Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices.
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps.
• Demonstrated willingness and enthusiasm for working in a dynamic, fast-paced environment, with a proven ability to manage multiple deadlines and / or a high-volume workload.
• Arabic language proficiency preferred - candidates with native or fluent Arabic speaking abilities will be given preference to better serve our regional market needs.

What we offer in return

• Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.
• Annual Flight entitlement after completing 1 year service paid as a cash amount.
• A comprehensive company funded private medical insurance with optical and dental coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Recognition for great work, with global awards and kudos programmes.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• As an international company, the chance to collaborate with teams around the world.

Additional Information

At Taylor & Francis we care about our colleagues, promoting work-life balance & wellbeing. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.