Senior Marketing Engineer - Electrical & Industrial

Alfanar Precast; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

alfanar is seeking a marketing professional in Dubai to drive technical product promotion and market growth. You will bridge engineering insights with commercial activities, coordinate events, and lead strategic marketing initiatives across new and existing markets.

The role demands strong analytical and communication skills and a track record in B2B marketing within the construction/electrical sectors. The position emphasizes planning, budgeting, and performance tracking to support business

Qualifications

• Bachelor degree in Electrical Engineering or related field.
• 6–10 years of relevant marketing/engineering experience.
• Strong advertising, branding and market analysis skills.
• Experience with product marketing and campaigns.

Responsibilities

• Represent the Marketing Department at seminars, exhibitions, and training workshops across markets.
• Conduct market research, gather intelligence on trends, market size, and competitor strategies.
• Identify distributors and partners to build sustainable distribution networks.
• Prepare and manage annual marketing budgets and campaigns.
• Establish KPIs and report campaign performance.

Skills

Advertising Concepts

Brand Development

Competitive Analysis

Customer Relationship Marketing

Marketing Programs

Education

Bachelor Degree in Electrical Engineering or Any relevant field

Job description

alfanar is seeking a marketing professional in Dubai to drive technical product promotion and market growth. You will bridge engineering insights with commercial activities, coordinate events, and lead strategic marketing initiatives across new and existing markets.

The role demands strong analytical and communication skills and a track record in B2B marketing within the construction/electrical sectors. The position emphasizes planning, budgeting, and performance tracking to support business