Senior Marketing Copywriter

Sarwa; Abu Dhabi; Hybrid; AED 90,000 - 170,000; Full time

Benefits offered by this job

Remote work

Diverse team

Growth culture

Healthcare package

Learning budget

Equity plan

Job summary

Sarwa is seeking a Marketing Copywriter who can translate financial jargon into accessible, engaging content across newsletters, CRM, social, blog, and product launches. You will own copy from concept to execution and collaborate with Creative, Growth, Product, Advisory, and CX teams.

The role is remote-first with a flexible Abu Dhabi office option, requiring 3–5 years writing for fintech or regulated industries, a strong published portfolio, and a proactive, self-directed approach.

Qualifications

• 3–5 years as Copywriter, Content Writer or similar.
• Strong portfolio of newsletters, articles, scripts or social content.
• Experience across multiple formats and channels.
• Curiosity about how content works on different platforms.
• Editorial judgment to decide when to explain, expand or drop an idea.
• Ability to work in a regulated fintech environment and avoid giving investment advice.
• Self-directed, organized and able to manage a personal pipeline.
• Collaborative with other writers; fintech/regulated industry experience preferred.

Responsibilities

• Develop and execute content across Sarwa's newsletters, CRM, social, blog and other channels.
• Translate complex financial topics into simple, engaging content.
• Own copy for product launches and campaigns from concept to execution.
• Develop lifecycle content for onboarding, activation, education, re-engagement and win-back.
• Support social content across LinkedIn, Instagram, X and Reddit with hooks, scripts and captions.
• Improve content using performance data, search intent and audience behavior.
• Experiment, learn from performance and apply insights to future work.
• Contribute to a strong writing culture with feedback and ideas.
• Leverage AI for brainstorming and drafts, then refine with your own writing.

Skills

Copywriting

Content marketing

Editorial judgment

Multichannel content

Performance-driven

Fintech/regulatory writing

AI-assisted writing

Self-directed

Collaboration

Job description

In 2017 our founders started Sarwa due to a lack of financial services offered to most of the world and out of a need to help empower people in the region to invest in their financial future Sarwa is poised to continue growing into the go-to platform for people to grow their wealth We do this through expert affordable and easy investing We re a small team working on the region s first and fastest growing investment and personal finance platform making investing easy low-cost and transparent with a human touch woven into every step of the process We are a remote-first team Where you choose to work is up to you we have an office in Abu Dhabi that you can utilize as often or little as you d like We re looking for a Marketing Copywriter who is a storyteller Someone who not only translates financial jargon into accessible information but also who thinks about the ways brands tell a story through their marketing channels You'll work across newsletters CRM social blog campaigns and product launches owning the copy from idea to execution You'll also help decide what we should be saying how we should be saying it and setting up processes for understanding whether it worked or not This is a collaborative role You'll work closely with Creative Marketing Growth Marketing Product Advisory and CX and you'll be expected to bring ideas to the table give thoughtful feedback and be comfortable having your own work challenged The ideal candidate has excellent English writing skills is curious about money and markets understands how people consume content across different platforms and is proactive and self-directed

Responsibilities

• Develop and execute content across Sarwa s newsletter CRM social blog and other marketing channels
• Turn complex financial topics market news research and product updates into simple accessible and engaging content
• Own copy for product launches and campaigns across channels from concept through execution and follow-up
• Develop lifecycle content across onboarding activation education re-engagement and win-back adapting messaging for different audiences
• Help with the development social content across LinkedIn Instagram X and Reddit including ideas hooks scripts captions carousels and on-screen copy
• Improve existing content using performance data search intent audience behaviour and emerging ways people discover information through AI
• Experiment learn from performance and apply those insights to future content
• Contribute to a strong writing culture by sharing ideas giving thoughtful feedback and helping others improve their work
• Use AI thoughtfully for brainstorming research and early drafts but rely on your own writing skills for the final work You should be able to recognise generic or AI-generated writing and know when it needs to be edited or rewritten

Requirements

• 3 5 years of experience as a Copywriter Content Writer Content Marketing Manager or similar role
• A strong body of published work Newsletters articles scripts social content essays or other examples of your writing are all welcome
• Experience writing across multiple formats and channels
• A strong curiosity to understand what makes content work on different platforms and why
• Comfortable looking at performance data forming a hypothesis testing it and changing your approach based on what you learn
• Strong editorial judgment You know when something needs more explanation when it needs less and when an idea simply isn't worth pursuing
• Comfortable working in a regulated industry and communicating financial topics accurately without over-claiming or turning content into investment advice
• Self-directed and organised with the ability to manage your own pipeline and priorities
• Comfortable working collaboratively with other writers
• Considered a plus Experience in fintech investing financial services or another regulated industry

Some of our benefits

• Remote and flexible work environment
• Diverse driven and supportive team with a positive work atmosphere one of our core values
• A culture of growth - being mentored coached and supported to grow in your career
• Great company healthcare package with dental and optical coverage
• Learning and development budget
• Equity plan for all employees