Senior Manager - Product Marketing

Stryker Corporation; Abu Dhabi; On-site; Confidential; Full time

Job summary

A leading healthcare technology company based in Abu Dhabi is seeking a senior management professional to shape and execute communication and user experience strategies for IT initiatives. The ideal candidate will have a strong background in marketing, exceptional communication skills, and experience in B2B marketing and sales, particularly within the technology sector. This role will oversee stakeholder engagement and ensure the seamless adoption of IT programs aligned with company objectives.

Qualifications

• High level of proficiency in English; working knowledge of Arabic is desirable.
• B2B marketing and sales experience, preferably in technology marketing.

Responsibilities

• Plan and lead IT townhalls, executive briefings, and global updates.
• Monitor and assess user experience across IT service channels.
• Design and deliver training programs on new IT systems.

Skills

Exceptional communication (written, visual, verbal)

Stakeholder management

Leadership

Presentation skills

Education

Bachelor degree in Marketing, Business Administration, Journalism, Public Relations or a related field

Master's degree

Tools

IT Service Delivery

Enterprise Applications

UX/UI Principles

Program/Project Management

Change Management

Job description

Job Description

This position plays a pivotal role in shaping and executing the communication, user experience, and adoption strategies for all IT initiatives within the Digital & Transformation Division. This senior management position is responsible for ensuring that IT programs are clearly communicated, widely adopted, and deliver a seamless user experience aligned with AD Ports Group's global brand and digital ambitions.

Responsibilities

Core Responsibilities:

IT Communications & Engagement

• Plan and lead IT townhalls, executive briefings, and global updates to keep stakeholders informed and engaged.
• Develop and deliver clear, consistent messaging around IT programs, ensuring alignment with AD Ports Group's brand and tone.
• Build and execute awareness campaigns for IT initiatives to drive adoption and change readiness.

User Experience Oversight

• Monitor and assess user experience across IT service channels (helpdesk, portals, applications, etc.).
• Conduct regular reviews of IT applications to ensure UI/UX standards are met and aligned with global branding.
• Validate wording, labels, and messaging in IT platforms to ensure clarity, professionalism, and user-friendliness.

Knowledge & Content Management (15% of time)

• Oversee the development of user guides, FAQs, and technical documentation in business-friendly language.
• Ensure training materials are aligned with business needs and are easy to consume.
• Standardize templates and communication formats across IT programs and projects.

Training & Awareness

• Design and deliver training programs and awareness sessions on new IT systems, policies, and tools.
• Partner with HR/L&D to integrate IT awareness into corporate training frameworks.

Governance & PMO Alignment

• Embed user experience, communication, and adoption metrics into IT project governance frameworks.
• Provide oversight to ensure all IT initiatives include stakeholder communication and adoption plans.
• Report regularly to Group CIO on IT experience KPIs, adoption levels, and engagement outcomes.

Qualifications

• Bachelor degree in Marketing, Business Administration, Journalism, Public Relations or a related field. Master's degree is a plus
• High level of proficiency in English; working knowledge of Arabic is desirable.

Technical Skills

• IT Service Delivery (Advanced)
• Enterprise Applications (Advanced)
• UX/UI Principles (Intermediate)
• Program/Project Management (Advanced)
• Change Management (Advanced)

Soft Skills

• Exceptional communication (written, visual, verbal)
• Stakeholder management
• Leadership
• Presentation skills

Ideal Experience

• B2B marketing and sales experience, preferably in technology marketing, with strong integrated marketing and marketing operations background.
• Connected sales and marketing experience & business acumen.
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
• Strong understanding of sales priorities and motivations.
• Strong executive maturity, presence, and track record of marketing impact and influence.
• Marketing shared services experience.
• Proven ability to develop and deliver compelling sales presentations.
• Experience in negotiating and closing contracts with clients.
• Good familiarity with UAE & International Media
• Commercial & cultural awareness
• Experience with web analytics tools. #LI-DNI