Senior Manager - Marketing & Business Development

Abu Dhabi Health Services Company- SEHA - شركة أبوظبي للخدمات الصحية - صحة; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading healthcare provider in Abu Dhabi is seeking a Marketing Manager to implement comprehensive marketing strategies for their facilities. The role demands at least 10 years of progressive experience in marketing, along with a bachelor's degree in Marketing or a related field. The ideal candidate will have strong skills in budget management and stakeholder engagement, contributing to the growth of medical tourism and the facility's market presence.

Qualifications

• Valid educational qualifications under UAE law.
• Training in marketing and planning is highly preferred.

Responsibilities

• Implement marketing plans and proposals.
• Manage marketing budget allocation and control.
• Promote medical tourism activities for healthcare facilities.
• Conduct market research to identify customer needs.

Skills

Marketing strategy development

Budget management

Market research

Stakeholder coordination

Public relations

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or related field (desired)

Job description

Job Description

Responsibilities

• Implementing, in coordination with Senior Officer , the marketing plans and proposals for deferent groups
• Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods
• Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs
• Reviewing and approving subordinate budget inquires when required
• Implementing the marketing and communication strategy to meet academic and clinical objectives Implementing the advertising and media plan
• Maintains compliance with organization's policies, as well as established practices, protocols, and procedures of the position, department, and applicable professional standards.
• Maintains knowledge of marketplace issues, industry trends, competitive information, customer expectations, public policy and other market drivers needed to attract the customers and increase revenue.
• Researches markets and create strategies for expanding in their company’s current markets and for finding new ones.
• Maintains in-depth knowledge capacity requirements and value propositions of services offered within the organization.
• Represents SEHA as a brand ambassador locally and internationally promoting access to services within SEHA while building new strategic revenue streams for gaps in local and international healthcare markets.
• Drives for changes in current implemented processes that will improve program implementation and awareness effectiveness.
• Promotes and builds medical tourism activities for the healthcare facilities while designing processes that continuously increase demand and patient satisfaction.
• Continuously evaluates revenue performance and identifies ways the organization can expand and grow in revenue.
• Researches leads, establishing relationships with potential clients, arranging opportunities with related departments such as operations, medical office, IT, marketing etc.
• Coordinate, motivate and follow up with all stakeholders & resources to ensure project progresses on schedule and the goals and requirements are met.
• Identify, assess and resolve complex business problems/issues/risks and facilitate issue resolution and risk mitigation.
• Defines and documents compelling and comprehensive business proposals with program target dates and needed projects with predictions on annual revenue gains.
• Liaises with content experts, marketing dept. and operations team on program and proposal development.
• Develops business models and detailed project budgets ensuring new projects are appropriately resourced and cost optimized to meet the projected revenue targets.
• Develops and manages timelines of multiple projects from planning to implementation and post implementation monitoring, effecting a smooth transition to the teams that will execute new programs or projects.
• Prepares the needed project information for review, vetting, and final approvals with senior management and relevant stake holders.
• Attend business planning board approval meetings and provide input for project approval when necessary.
• Defines the deliverables, resource requirements and work plan for projects, and manages their development and delivery.
• Providing analytical and project related support which may include preparation of Request for Proposals (RFPs).
• Develops content for dynamic presentations in connection with pitches and other new business opportunities.
• Participates within the contracting process to review related quotes and proposals for prospective clients.
• Maintain accurate information about business development opportunities in internal databases and provide analysis of proposal development data; maintain accurate and timely electronic files; and ensure that relevant information is accessible to and circulated to the portfolio members.
• Support development of resources and mentor and train staff on new business best practices, processes, and procedures as needed
• Overviews the Revenue Development Teams at the facilities and works towards developing the teams to achieve the overall requirements of the role and the targets set annually.
• Other related responsibilities as assigned by direct manager.
• Travel as needed to support initiatives and participate in activities.
• Plan and oversee seminars, events, and other targeted marketing activities.
• Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations.
• Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction.
• Coordinating continuous promotional programs, conventionsand meetings
• Ensuring these events are well attended and organized
• Implementing brand positioning, including market activities and forecasting
• Maintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplace
• Responsible for coordination of communication programs
• Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients
• Coordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff and events.
• Directing and overseeing all marketing projects and serving as main project manager when required
• Managing production of facility promotional items and gifts
• Driving the implementation of the annual calendar of marketing and promotional events and activities
• Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility
• Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner
• Identifying and establishing an appropriate community engagement program in the UAE and in key international markets
• Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas.
• Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility.
• Directing the overall administration of the marketing department/section and the services provided
• Monitoring and evaluating the efficiency and effectiveness of service delivery process and identifying opportunities for improvement
• Delegating and supervising marketing departmental/sectional work, assigning priorities and evaluating performance of subordinates
• Recommending necessary training to correct deficiencies for the marketing department/section
• Providing guidance and interpretation of policy related to marketing/branding

Education

All educational qualifications must be valid under UAE educational law. Training in marketing and planning is highly preferred.

Qualifications

Required: Bachelor's degree or equivalent in Marketing, Business Management, Healthcare Management or relevant field OR Diploma in relevant field with 3 years of additional experience

Desired: Master's degree or equivalent in Marketing, Business Management, Healthcare Management or relevant field

Experience

Required: 10-12 years of relevant progressive experience in a similar role with 3 years of supervisory experience

Desired: Experience in a large healthcare facility