JOB DESCRIPTION
1. Job Details
Job Title: Senior Executive
Reporting to: Associate Director - Marketing
Job Grade: P2
Entity: Sarood Hospitality
Location: Dubai, UAE
Department: Marketing
2. Job Purpose
Support the Marketing team in driving the internal and corporate marketing agenda for the organisation. This role focuses on building a strong internal culture through creative communication, storytelling, and engagement initiatives, as well as maintaining a dynamic and professional corporate presence across platforms such as LinkedIn. The candidate will be responsible for creating content, campaigns, and activations that enhance employee engagement, recognition, and alignment with company values and business objectives.
3. Job Dimensions
Direct Reports: Not Applicable
Total Number of Staff: Not Applicable
Financial Dimensions
- Assist the marketing activities for the business unit with the guidance of the Marketing Manager and so within the set budget
4. Key Accountabilities
Corporate & Internal Brand Communication
- Manage and maintain the organization’s corporate presence on LinkedIn and other professional platforms, ensuring consistent tone, brand alignment, and timely updates.
- Develop engaging internal marketing content that highlights key company milestones, team achievements, success stories, and values-driven initiatives.
- Plan and execute content calendars that align with business priorities, leadership communications, and HR engagement programs.
- Partner with internal stakeholders to craft compelling stories, announcements, and internal campaigns that foster a sense of belonging and pride among employees.
- Ensure brand voice, tone, and identity are consistently represented across all internal and external communications.
Employee Engagement & Activation
- Create and manage content for internal newsletters, announcements, and recognition programs.
- Develop creative campaigns and communication assets to support internal initiatives such as employee training, wellness programs, CSR, and engagement activities.
- Collaborate with HR and Operations teams to promote internal events, award ceremonies, workshops, and development programs.
- Support the planning and execution of internal events including staff gatherings, milestone celebrations, and brand engagement activities.
- Gather feedback and insights from employees to continuously improve internal communication strategies and engagement content.
Content Development & Visual Storytelling
- Create content tailored for both internal and professional audiences.
- Develop creative assets (articles, short videos, infographics, photo stories) to highlight brand culture, leadership messages, and business achievements.
- Coordinate with creative partners, designers, and photographers to ensure content quality and alignment with brand standards.
- Maintain an internal communication asset library and ensure consistent, high-quality use of visuals and copy.
Event Management (Support Function)
- Support HR and Marketing teams in the planning, coordination, and execution of internal and corporate events such as staff engagement activities, recognition programs, festive celebrations, training sessions, and brand activations.
- Assist with event communication materials, invitations, and post-event content to ensure consistent messaging and brand alignment.
- Coordinate logistics and vendor requirements in collaboration with HR and Operations, ensuring smooth execution of events.
- Provide on-ground support during events, managing photography, social content, and internal coverage as required.
- Assist in capturing feedback and preparing post-event summaries or reports to measure engagement and identify improvements.
Collaboration & Cross-Functional Support
- Work closely with the Marketing, HR, and Operations teams to align communication strategies with organizational goals.
- Support the Marketing Manager in ensuring brand consistency and strategic alignment across business units.
5. Key Performance Indicators
(No specific KPIs listed)
6. Key Interactions
(No interactions listed)
7. Qualifications, Experiences, Skills
Minimum Qualifications and Knowledge
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Strong understanding of internal communications, employee engagement, and corporate branding principles.
- Good command of English with strong writing, editing, and storytelling skills.
- Working knowledge of social media management (particularly LinkedIn) and digital content tools (e.g., Canva, Adobe Creative Suite, or similar).
- Familiarity with event coordination, internal campaigns, and creative content production.
- Strong attention to detail, organization, and brand consistency.
Minimum Experience (number of years)
- Minimum 2–3 years of experience in marketing, internal communications, or corporate communications within a hospitality, lifestyle, or service-oriented organization.
- Experience in content creation, campaign execution, and social media management.
Desired Experience
- Exposure to event coordination or employee engagement activities in a supporting capacity preferred.
Job-specific Skills/Complexity
Strong interest in marketing, communication, and F&B industry (Required)
Creative thinker with strong writing and storytelling skills (Required)
Confident, proactive, and dynamic team player (Required)
Excellent time management; works well under pressure (Required)
Self-motivated with strong follow-through and accountability (Required)
Clear, effective communicator at all levels (Required)
Skilled in creating internal content and presentations (Required)
Strong attention to detail with ability to complete and review projects (Required)
Experience managing LinkedIn or corporate social platforms (Desired)
Familiarity w