Senior Digital Marketing (UAE National)

Nathan & Nathan; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai seeks a Senior Digital Marketing professional. You will implement and optimize digital marketing strategies across various platforms, reporting on performance metrics. Ideal candidates should have 6–8 years of marketing experience, preferably in digital communications within the automotive sector. Excellent communication skills and familiarity with analytical tools like Google Analytics are essential.

Qualifications

• 6–8 years’ experience in Marketing with a focus on Digital Communications, preferably in the automotive industry.
• Solid knowledge of website analytics tools and experience in setting up and optimizing Google Ads campaigns.
• Strong communication skills in English (Arabic preferred).

Responsibilities

• Implement and optimize the digital marketing ecosystem for the Middle East region.
• Plan and execute digital topics for web, SEO/SEM, email, social media, and video advertising.
• Measure performance of digital marketing activities and report against targets.

Skills

Digital Marketing Strategy

SEO Optimization

Content Creation

Data Analysis

Social Media Management

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Google Ads

Job description

Job Title: Senior Digital Marketing (UAE NATIONAL)

Location: Dubai, UAE

Nationality: Emirati / UAE National

Role Purpose

Responsible for localization and implementation of digital enablers (e.g., online sales, CRM, product/price data) together with the central CoC, across all markets in the Middle East region.

Responsibilities

• Implement, track, optimize, and contribute to developing the end-to-end digital marketing ecosystem in the Middle East region.
• Plan and execute all always-on digital topics for the brand covering web, SEO/SEM, email, social media, and video advertising.
• Measure and report performance of all digital marketing activities and assess vs. targets (ROI and KPIs).
• Coordinate the implementation of the brand websites for the Middle East region.
• Design, build, and maintain the social media presence of the brand and ensure importer social/digital presence aligns with brand guidelines and CI.
• Identify trends and insights; optimize spend and performance based on insights; provide weekly/monthly/quarterly performance reports.
• Serve as the go-to person for markets and internal teams on digital topics; manage digital agencies.
• Support and collaborate across marketing and product teams for product launches and campaigns.
• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints to support the optimal customer journey.
• Evaluate emerging technologies and provide perspective for adoption where appropriate.
• Support after-sales marketing, as required.
• Support CRM activities relating to online functionalities and processes.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a similar discipline.
• 6–8 years’ experience in Marketing with a focus on Digital Communications, preferably in the automotive industry.
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends). Experience in setting up and optimizing Google Ads campaigns. Up to date with latest trends and best practices in online marketing and measurement.
• Understanding of luxury brands and demonstrable understanding of digital marketing and new media, ideally in automotive.
• Ability to steer external partners across all hierarchies. Strong communication skills in English (Arabic preferred).
• Excellent knowledge of relevant IT systems and applications; strong analytical skills.
• Project management and project team experience is a plus.
• Self-starter, driven by creativity, open to new ideas and challenges.
• Strong collaboration skills with the ability to work as part of an extended team.

Skills

• Digital Marketing Strategy: Expertise in formulating and executing effective digital marketing strategies that drive brand awareness and lead generation.
• SEO Optimization: Proficient in utilizing SEO techniques to improve website rankings and enhance online visibility, ensuring content is optimized for search engines.
• Content Creation: Strong skills in developing compelling and engaging content tailored for various digital platforms, enhancing user engagement and brand loyalty.
• Data Analysis: Ability to analyze marketing data and metrics to assess campaign performance and make informed decisions for future strategies.
• Social Media Management: Experience in managing and optimizing social media accounts to foster community engagement and brand presence across platforms.