Senior CRO Manager
Puffy
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Job summary
Puffy, a market-leading D2C brand, seeks a Senior CRO Manager to own on-site conversion rate optimization, UX, merchandising, and the experimentation roadmap. You’ll drive the hypothesis pipeline and testing standards, reporting directly to the VP Digital Experience & Conversion, with a focus on moving Revenue Per Visitor.
Role emphasizes end-to-end ownership, AI-first approach since 2023, and a high-velocity culture in a tax-free Dubai salary package.
Qualifications
- 5+ years of hands-on CRO and e-commerce analytics with measurable revenue impact.
- Advanced GA4 analytics (funnels, explorations) and behavioral tools.
- End-to-end A/B and multivariate testing with statistical rigor.
Responsibilities
- Own the experimentation roadmap, UX and merchandising direction, and pricing/ promotions.
- Build and manage the hypothesis pipeline and testing standards.
- Communicate data-backed insights to senior leadership and own the revenue impact.
Skills
Tools
Job description
Own on-site conversion end to end for a $1Billion+ e-commerce brand. Find where the revenue is leaking, and decide what changes.
Up to AED 37,000/month (tax-free) + monthly performance bonus of up to 25% of base
Location: Dubai, UAE (On-site) with relocation assistance and visa support
from here is Director of Conversion & Experimentation → fluid scope at the intersection of experimentation, merchandising strategy, and site revenue ownership. What takes 4-5 years elsewhere happens in 1-2 here.
session recordings and heatmap data run through AI summarisation before a hypothesis is written, and test concepts are generated and pressure-tested with AI before they reach Design. You'd be building on a foundation, not evangelising one.
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a Senior CRO Manager to own on-site conversion rate optimization with authority over the experimentation roadmap, UX and merchandising direction, purchase-journey design, and the optimization backlog, reporting directly to the VP Digital Experience & Conversion.
This role exists to convert behavioural and quantitative data into revenue the business can bank, building the hypothesis pipeline, testing standards, and prioritisation system that let conversion improve without executive attention on every decision. It is a senior individual-contributor seat with no direct reports, where influence comes from evidence.
- Primary: Grow conversion on a site that already converts: A three-person analytics team owns the data infrastructure and pipelines, so tracking and reporting are already built — you start with clean data, not six months of tagging. The site receives high traffic supported by $2M+/month in digital advertising, but test duration depends on eligible traffic, conversion rates, and the size of the effect being measured and a tenth of a percent is material revenue — but mattresses are high-consideration, signal per visitor is thin, and a premium brand standard sets the bar every test has to clear. The problem is deciding what to test, in what order, and being right often enough that Revenue Per Visitor moves.
- Secondary: Make the commercial levers earn their place: Pricing presentation, comparisons, bundles, upsells, promotional messaging, trust signals, and risk reversal have the most direct line to Revenue Per Visitor, and are most often set by habit, not evidence. Each carries a brand cost if pushed too hard on a premium product. The work is establishing which of them move a high-consideration buyer, and at what intensity.
This is not a role where you run someone else's backlog, wait on a roadmap you didn't write, and report results after the decision was made. The scope is scarce: very few Senior CRO Managers own the experimentation roadmap, UX and merchandising direction, pricing and promotional psychology, and the commercial outcome at once, with a direct line to the VP Digital Experience & Conversion and no layers in between.
build the prioritized optimization backlog and the logic that ranks it. Run the experimentation roadmap end to end — hypothesis, experiment design, implementation, QA, launch, analysis, validation. Rebuild the mobile purchase journey around viewport priority, information hierarchy, and progressive disclosure. Restructure pricing, comparisons, bundles, upsells, trust signals, and risk reversal against conversion evidence. Set the testing standards Design and Development work against. Cross-reference paid-media performance against on-site behaviour to find where the next conversion opportunity sits. Shape the future of conversion optimization at Puffy, where on-site performance decides the return on $2M+/month in digital advertising.
This isn't just another CRO role. This is your chance to become a true industry architect.
- You decide what gets tested and in what order, design the experiments, and direct Design and Development on layout, hierarchy, imagery, and interaction. The backlog is yours, and so is the reasoning behind it.
- You're accountable for conversion rate and Revenue Per Visitor rather than test volume, and you present the evidence behind every recommendation to senior leadership. Diagnosis comes before prescription.
Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales
Work directly with Forbes Council Member CEO. Your vision is the company's vision.
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
Dubai offers a tax-free salary, world-class infrastructure, year-round sunshine, and a global lifestyle that most professionals only experience later in their careers. Your entire compensation package lands in your account — no deductions, no surprises.
In most companies, conversion specialists inherit a backlog somebody else prioritised and spend three years defending flat results. Here you build it. When the business decides where site revenue comes from next quarter, your evidence is the input to that decision, not a report on it afterwards. You'll leave with an experimentation system you designed end to end, and proof that it moved Revenue Per Visitor on a high-traffic, high-consideration site — the part almost nobody in this function can show. Puffy has been AI-First since December 2023, so you'll build it with an AI-native toolbox behind you rather than a queue of unprioritised test requests in front of you.
- 5+ years of hands-on CRO and e-commerce analytics in high-traffic environments, with measurable revenue impact from experimentation.
- Advanced GA4 analytics (funnels, custom explorations) plus behavioral tools (Hotjar, FullStory, Clarity), turning user data into hypotheses.
- End-to-end A/B and multivariate testing on Optimizely, VWO, or Convert, with statistical rigor: sample sizing, significance, common pitfalls.
- Strong visual and UI judgment: spot weaknesses in hierarchy, imagery, layout, and interaction, and give designers clear, actionable direction.
- Deep mobile-first CRO: viewport priority, information hierarchy, progressive disclosure, sticky interactions, page density, conversion-path friction.
- Premium DTC design and merchandising sense, balancing brand perception, visual quality, consumer clarity, and conversion performance.
- Commercial acumen across pricing psychology, comparisons, bundles, upsells, trust signals, risk reversal, and conversion copywriting.
- Self-service analysis in BI tools such as Looker or Tableau to investigate performance, analyze segments, and build hypotheses.
- Advanced AI use across CRO research, behavioral analysis, hypothesis development, visual concepts, and competitive analysis — embedded in your process, not occasional assistance.
- Strong ownership and communication to run concurrent initiatives and present data-backed insights to senior leadership.
- Experience with high-consideration DTC brands, particularly sleep, wellness, or comfort products.
- Experience with Shopify or Shopify Plus.
- Working knowledge of SQL for querying and validating behavioral and transactional data.
- Experience with advanced segmentation, customer lifetime value analysis, or predictive modeling.
- Background in performance marketing or paid media analytics.
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
- Up to AED 37,000/month (tax-free) + monthly performance bonus of up to 25% of base
- Annual salary review every January
- Tax-free income
- Annual return flight allowance to your home country
- Parking allowance (up to AED 7,800 annually)
- Life insurance & Personal Accident Insurance (24x monthly salary)
- 22 working days annual leave + UAE public holidays
- UAE work visa sponsorship
- International flights & airport transfers
- AI-First organization with access to AI-native tool stack
- Premium office environment in Dubai Internet City
- Up to $5,000 annual learning budget for courses and certifications
- International team collaboration, 16+ nationalities in one office. Your assumptions get challenged daily.
- Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
- Up to AED 37,000/month (tax-free) + monthly performance bonus of up to 25% of base
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