Senior Copywriter: SEO, AI-Enhanced Content & Scripts

Katch International; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Katch International in Dubai is seeking an experienced Copywriter to deliver SEO-led copy across website pages, blogs, press releases, and scripts. The role requires adapting tone across industries and audiences and leveraging AI writing tools to enhance quality and efficiency.

You will work with the content and account teams to meet commercial objectives, track performance, and contribute to content strategy. Experience in AI-assisted workflows and scriptwriting is a plus.

Qualifications

• Minimum 3 years’ experience in copywriting or content roles.
• Proven SEO writing results and performance improvements.
• Strong website copywriting and press release experience.
• Excellent written English with meticulous attention to detail.
• Experience using AI writing tools to boost output and quality.
• Scriptwriting experience is a strong advantage.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Write clear, on-brand copy for websites, blogs, and press materials.
• Produce SEO-driven content with keyword research and optimization.
• Adapt tone for different clients, sectors, and audiences.
• Edit and elevate copy produced by teammates.
• Develop scripts for video, social, or podcasts where required.
• Collaborate with SEO, account managers, and directors to meet client goals.
• Support credential development and thought leadership content.

Skills

SEO writing

Website copywriting

Press releases

AI writing tools

Scriptwriting

Content strategy

Time management

Multi-format content

Tools

ChatGPT

AI writing platforms

Analytics tools

Job description

Katch International in Dubai is seeking an experienced Copywriter to deliver SEO-led copy across website pages, blogs, press releases, and scripts. The role requires adapting tone across industries and audiences and leveraging AI writing tools to enhance quality and efficiency.

You will work with the content and account teams to meet commercial objectives, track performance, and contribute to content strategy. Experience in AI-assisted workflows and scriptwriting is a plus.