Copywriter - A Global Advertising Agency - Abu Dhabi

HR Source Consulting; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

HR Source Consulting is seeking a talented Copywriter for a leading Ad agency in Abu Dhabi. This role involves creating compelling copy for various projects while collaborating with team members. The ideal candidate should have a Bachelor’s degree in Journalism, English, or Communications and 3-5 years of copywriting/editorial experience within an advertising or marketing environment. A portfolio showcasing writing samples is essential, along with a background in a multinational ad agency. This role demands creativity and attention to detail.

Qualifications

• 3-5 years of copywriting/editorial experience in an advertising or marketing environment.
• Portfolio/writing samples required.
• Experience in a multinational ad agency preferred.

Responsibilities

• Generate original copy ideas from advertising briefs.
• Write various copy options for client presentations.
• Oversee production phases and liaise with designers.

Skills

Creative writing

Content research

Attention to detail

Project management

Education

Bachelor’s degree in Journalism, English or Communications

Job description

My client is one of the largest Ad agencies with 29 offices across 6 continents. They are looking for a Copywriter who can be based in Abu Dhabi.

This job requires performing several functions, including content research, creative writing of a product or brand for promotional purposes, and analysis of visuals for best content. You must have creative instinct, be organized.

Responsibilities

As a Copywriter you'll be responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:

1. Meeting with account executives to discuss the client's requirements and core messages.
2. Familiarizing oneself with the product, target audience and competitor activities in the market.
3. Brainstorming ideas and concepts for the visual and words with other members of the creative team.
4. Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
5. Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames).
6. Depicting the script and drawings that may be used.
7. Modifying copy until the client is satisfied.
8. Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.

Accuracy is essential. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. Although proofreaders may examine the final copy, copywriters are also responsible for checking spelling and grammar.

Qualifications

1. Bachelor’s degree, preferably in Journalism, English or Communications.
2. 3 – 5 years of copywriting/editorial experience in an advertising or marketing environment.
3. Portfolio/writing samples.
4. Background in a multinational ad agency.