Senior Copywriter

OA- Mastercard; Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Job summary

Mastercard is seeking a Senior Copywriter in Abu Dhabi to bring brands to life through powerful ideas and storytelling across a portfolio of clients. You will work closely with strategists, designers, and clients to shape integrated campaigns and content that connect with audiences and drive impact.

You will own projects end-to-end, lead client presentations, and craft copy for brand narratives, digital experiences, and campaigns across channels.

Qualifications

• 8+ years of copywriting experience in full-service advertising agencies or network environments.
• Portfolio demonstrating distinctive, insight-driven creative work with brand-building impact.
• Proven ability to develop ideas across diverse media, channels, and formats.
• Strong storytelling with the ability to craft narratives and experiences.

Responsibilities

• Take ownership of projects from concept to delivery with limited direction.
• Lead presentations and client collaborations throughout the creative process.
• Craft copy across channels and formats, including brand narratives and campaigns.
• Translate objectives into creative ideas aligned with the brief.
• Manage multiple projects and deadlines with priority balancing.
• Oversee production and post-production to ensure high-quality results.
• Collaborate with cross-functional teams to deliver outstanding work.

Skills

Copywriting

Brand storytelling

Client presentations

Creative production management

English proficiency

Team mentorship

Interdisciplinary collaboration

Strategic briefs

Education

Bachelor's degree

Job description

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Copywriter

Overview

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally.

The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content.

The Senior Copywriter brings brands to life through powerful ideas, compelling storytelling, and effective communications across a portfolio of clients. Working closely with strategists, designers, and clients, the role helps shape integrated campaigns and content that connect with audiences, solve business challenges, and deliver meaningful impact across multiple channels and touchpoints.

Role

As a Senior Copywriter, you will:

• Take ownership of projects from concept to delivery, developing bold and original creative solutions with limited direction.
• Build trusted client relationships, leading presentations and collaborating directly with clients throughout the creative process.
• Craft compelling copy across a wide range of channels and formats, from brand narratives and campaigns to digital experiences and content.
• Translate strategic objectives into creative ideas that are relevant, effective, and aligned with the brief.
• Successfully manage competing priorities across multiple clients, projects, and deadlines.
• Oversee production and post-production processes, ensuring high-quality execution from start to finish.
• Collaborate seamlessly with cross-functional teams to deliver outstanding creative work on time and to the highest standards.
• Communicate ideas with confidence and clarity in both internal discussions and client-facing presentations.
• Foster a culture of constructive feedback, actively contributing to the growth of both the work and the team.
• Navigate challenges with professionalism, identifying opportunities where others may see obstacles.
• Guide, mentor, and inspire creative talent, helping teams produce their best work.

All About You

• 8+ years of experience in copywriting roles, currently at Creative Group Head level or above, within full-service advertising agencies, preferably in network agency environments.
• A portfolio showcasing distinctive, insight-driven creative work with strong brand-building impact.
• Proven ability to develop ideas across a diverse range of media, channels, and formats.
• Solid experience managing and delivering creative productions from concept through execution.
• Exceptional storytelling skills with the ability to craft compelling narratives and experiences.
• Self-motivated and capable of working independently in a fast-paced environment.
• Strong collaborator who works effectively across disciplines and functions to bring ideas to life.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage clients, stakeholders, and team members with confidence.
• Bachelor's degree or equivalent professional experience in a relevant field.
• Proficiency in English is required; additional languages are a plus, with Arabic considered an advantage.
• Open to occasional travel as required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.