Senior Associate, Marketing Specialist

Modon; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Manager to drive annual marketing strategies and enhance brand presence. Responsibilities include managing digital campaigns, mentoring a marketing team, and ensuring compliance with health and safety regulations. Candidates should have 5–7 years of experience in marketing, preferably in the sports sector, and possess strong leadership skills. Fluency in English is required, Arabic is a plus.

Qualifications

• Minimum 5–7 years of marketing & Social Media experience, preferably in sports, fitness, leisure, or event-based industries.
• Proven leadership experience managing marketing teams and cross-functional projects.
• Strong understanding of digital marketing tools.

Responsibilities

• Develop annual marketing plans aligned with business goals.
• Lead and mentor the marketing team.
• Manage digital and social media campaigns and SEO.

Skills

Leadership

Digital Marketing

Social Media

Budget Management

Brand Management

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Analytics platforms

CRM systems

Job description

Strategic Planning

• Develop annual marketing plans aligned with business goals and revenue targets.
• Ensure marketing supports venue hire, events, memberships, sports programs, and F&B.
• Lead and mentor the marketing team, set KPIs, and manage workloads.
• Coordinate with Modon’s Corporate Marketing & Communications team to align strategies.

Brand Management

• Define and protect 321Sports brand identity across all channels.
• Enhance brand presence to position 321Sports as a top multi-sport destination.
• Oversee creative direction for campaigns to ensure quality and brand consistency.

Digital Marketing & Content

• Manage digital and social media campaigns, SEO, and audience growth initiatives.
• Oversee content creation, including visuals, videos, and website updates.
• Monitor performance using analytics and implement improvements.

Campaigns & Promotions

• Plan and execute integrated campaigns for events, programs, and seasonal initiatives.
• Target campaigns for corporates, schools, sports communities, tourists, and families.
• Coordinate timelines and develop partner promotions to maximize engagement.

Sponsorship & Partnerships

• Support sponsorship and partnership activations, ensuring timely delivery of benefits.
• Build relationships with community groups, sports organizations, and media partners.

Public Relations & Community Engagement

• Serve as primary contact for media, influencers, and stakeholders.
• Develop PR campaigns and oversee event coverage for visibility and engagement.

Health, Safety & Operational Compliance

• Ensure all marketing and event activities comply with Health & Safety regulations.
• Support operational teams in risk assessments, incident reporting, and adherence to safety standards.
• Liaise with internal teams to implement policies that protect staff, visitors, and contractors.

Budget & Performance

• Manage marketing budget for maximum ROI.
• Track performance.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Minimum 5–7 years of marketing & Social Media experience, preferably in sports, fitness, leisure, or event-based industries.
• Proven leadership experience managing marketing teams and cross-functional projects.
• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.
• Fluency in English; Arabic is an advantage.