Senior AdTech & Audience Activation Architect

Zohorecruit; United Arab Emirates; Remote; AED 350,000 - 480,000; Full time

Job summary

Techsa is seeking a Senior AdTech and Digital Marketing professional to lead ownership of key areas within our technology and data platform. You will drive audience activation across digital and omnichannel channels and shape how audiences are packaged and made usable by advertisers.

You will collaborate with engineering, product, data, design, and business stakeholders to translate requirements into scalable solutions, ensure production readiness, and address risks related to performance, data

Qualifications

• 7+ years of relevant professional experience.
• Digital marketing, adtech, or audience activation.
• Hands-on running campaigns across major digital platforms.
• Onboarding, audience syncs, identifiers, and match rate economics.
• Omnichannel orchestration with CRM and direct channels.
• Consent, identity, and the shift away from third-party identifiers.

Responsibilities

• Own and deliver solutions within the scope of the role, from requirements and technical/design decisions through implementation and continuous improvement.
• Work closely with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
• Apply strong engineering and/or domain expertise to build reliable, maintainable, and production-ready capabilities.
• Contribute to architecture, standards, documentation, quality, and technical decision-making appropriate to the role.
• Identify performance, scalability, data quality, usability, reliability, or operational risks and address them proactively.
• Collaborate across teams to ensure solutions integrate effectively with existing systems and platform components.

Skills

Audience activation

Omnichannel

First party data

Attribution

Campaign management

DSP/SSP knowledge

Job description

Techsa is seeking a Senior AdTech and Digital Marketing professional to lead ownership of key areas within our technology and data platform. You will drive audience activation across digital and omnichannel channels and shape how audiences are packaged and made usable by advertisers.

You will collaborate with engineering, product, data, design, and business stakeholders to translate requirements into scalable solutions, ensure production readiness, and address risks related to performance, data