Search Engine Marketing (SEM) Specialist

Loyal To Cumbria; Dubai; Hybrid; AED 220,000 - 294,000; Full time

Job summary

A digital marketing firm in Dubai is seeking a Search Engine Marketing (SEM) Specialist to optimize paid search campaigns across various platforms. The ideal candidate will have 2–4 years of experience, a Bachelor's degree in Marketing, and strong analytical skills. This role offers a competitive salary, performance bonuses, and flexible working options, promoting a collaborative team culture.

Benefits

Competitive salary and performance bonuses

Flexible remote or hybrid working options

Ongoing professional development

Qualifications

• 2–4 years of experience managing paid search campaigns.
• Strong understanding of bidding and quality score optimization.
• Proficient in using Google Ads and Analytics.

Responsibilities

• Plan, execute, and optimize paid search campaigns.
• Conduct keyword research and audience segmentation.
• Manage campaign budgets and maximize ROI.

Skills

Analytical skills

Copywriting abilities

Keyword strategy

Campaign management

Education

Bachelor’s degree in Marketing

Tools

Google Ads

Google Analytics

Keyword research tools (e.g., SEMrush, Ahrefs)

Job description

We are looking for a results-oriented Search Engine Marketing (SEM) Specialist to join our digital marketing team. In this role, you will manage and optimize paid search campaigns across platforms like Google Ads, Bing Ads, and YouTube, while collaborating with SEO and analytics teams to drive measurable growth.

The ideal candidate is highly analytical, creative, and passionate about leveraging search data to improve performance, lower acquisition costs, and increase ROI.

Key Responsibilities

• Plan, execute, and optimize paid search (PPC) campaigns across Google and Bing.
• Conduct keyword research, audience segmentation, and ad copy testing.
• Manage campaign budgets and bids to maximize ROI and achieve performance KPIs.
• Analyze campaign data to identify trends, insights, and optimization opportunities.
• Collaborate with the SEO, content, and design teams to ensure consistent messaging and brand alignment.
• Create detailed performance reports and communicate insights to stakeholders.
• Stay current with SEM industry trends, platform updates, and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 2–4 years of experience managing paid search campaigns (Google Ads and/or Bing Ads).
• Strong understanding of keyword strategy, bidding, and quality score optimization.
• Proficient with Google Ads, Google Analytics, and keyword research tools (e.g., SEMrush, Ahrefs).
• Excellent analytical skills and attention to detail.
• Strong written communication and copywriting abilities.

Preferred Skills

• Experience with display, video, or remarketing campaigns.
• Familiarity with conversion tracking, GTM, and A/B testing.
• Google Ads and Google Analytics certifications.
• Knowledge of SEO fundamentals for holistic search marketing strategies.

What We Offer

• Competitive salary and performance bonuses.
• Flexible remote or hybrid working options.
• Ongoing professional development and certification support.
• A collaborative, data-driven, and growth-focused team culture.