Search Engine Marketing Analyst

Namshi; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading online fashion retailer in Dubai is looking for a SEM Specialist to develop effective SEM campaigns and optimize traffic to drive conversions. The ideal candidate should have over 2 years of experience in Google Ads within e-commerce, strong communication skills in Arabic, and proficiency in Microsoft Excel. This position offers a vibrant work environment and the opportunity to work with a dedicated team in the fast-paced fashion industry.

Qualifications

• Minimum of 2 years experience in Google Ads specifically within e-commerce.
• Demonstrable ability to manage campaigns effectively with a focus on performance.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop SEM campaigns focusing on keywords related to the company’s products.
• Produce and optimize campaigns for measurable sales impact.
• Implement SEM strategy in alignment with the overall business objectives.

Skills

Google Ads expertise

Arabic verbal and written skills

Microsoft Excel proficiency

Detail-oriented

Results-oriented mindset

Tools

Microsoft Office

Capture One software

Job description

Young, fun and original, Namshi is the Middle East's number one online fashion destination. Style-obsessed, 20-something customers choose Namshi for its aspirational yet accessible product selection, huge choice of brands and authentically urban aesthetic. Our vast product mix includes exclusive in-house collections, sports & activewear and globally-recognised brands including Mango, Aldo, Adidas Originals, Nike, Topshop and Topman.

Namshi is a team of passionate and dedicated people from around the world. We believe in a healthy working environment, that is not only driven inreaching objectives but also a fun and energetic workplace. Our amazing, active and dynamic team of people are focused, fun and passionate about what they do. If this sounds like you and you want to be a part of this buzzing beehive, then we want to hear from you!

Job Description

Job Overview

To develop SEM campaigns and accounts around keywords/terms that relate to Namshi’s products. Generate traffic/ downloads for the Namshi app and site, optimizethe traffic to drive conversions in line with the targets given.

Responsibilities

Produce, deliver and optimize highly effective campaigns that have a direct and measurable effect on sales and profit figures

Implement the SEM strategy with the eCommerce Manager in line with the overall business strategy

Test new Google products and ensure Namshi is a part of Beta programs

Monitor, report, analyse and optimize campaigns to meet targeted KPIs

Ensure the growth and profitability of the channel through constant set up of new campaigns

Stay up to date on new and existing search engines, tools, best practices and how other organisations and other Rocket ventures use them, so that the company can continue to be an early adopter of these technologies

Requirements

2+ years’ experience in Google Adwords in e-commerce

Arabic verbal and written skills a must

Proficient in Microsoft excel

Numerically inclined and results oriented

Key Performance Indicators

Gross and shipped non-branded revenue

CIR

% revenue to business revenue overall

% app downloads to overall downloads

Additional Information

• Excellent communication and managerial skills
• Very strong attention to detail and excellent creative eye
• Excellent knowledge of brands and trends
• Strong and proven experience in E-commerce studio environment
• Excellent results orientation
• Adaptability to change
• Quick learner on new systems, proficient in Microsoft Office and knowledge of Capture One software