School Marketing Specialist

Permotio Consultancy; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

An international education consultancy in Dubai is seeking a School Marketing Specialist to enhance school reputation and drive enrolment through strategic marketing initiatives. The ideal candidate has 3+ years of marketing experience in the education sector and is adept at stakeholder management. Responsibilities include developing marketing plans, managing social media, and creating compelling content. This role requires a proactive, innovative individual with strong communication skills and the ability to thrive under pressure.

Qualifications

• 3+ years experience in marketing or marketing communications.
• Strong content creation skills including storytelling.
• Experience editing websites and using CRM tools.

Responsibilities

• Develop annual marketing plan for enrolment growth.
• Ensure consistent communication of brand messages.
• Manage school's social media presence and content.

Skills

Creative problem solving

Marketing communications

Content creation

Stakeholder management

Planning and project management

Attention to detail

Education

Experience in schools

Tools

CMS systems

Canva

Job description

Overview

School Marketing Specialist

Location: Dubai

Reporting Line: School Principal (dotted line to Regional Marketing Manager)

Role context: Moved by curiosity and empowered by self-confidence, students from ISP Schools thrive throughout their lifetime. International Schools Partnership (ISP) is a global community of 81 international schools across 22 countries. We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers. As Marketing Specialist for the school, you will work in close partnership with the regional ISP Marketing Team, the school’s Principal and the school’s admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the school’s outstanding reputation by positioning the school as parents’ first school of choice, ensuring community awareness within catchment areas.

Experience & approach: The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector, while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with day-to-day marketing operations, creative content development (written and visual), and strive under tight deadlines to meet the company\'s changing needs.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

1. 1. School-level marketing strategy & planning (in partnership with regional marketing team & school LT)

• Develop the annual marketing plan designed for enrolment growth and retention
• Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks, providing ideas for mitigating those risks.

1. 2. Brand management (in partnership with regional marketing team & school LT)

• Ensure brand and key messages are consistently communicated across all marketing communications
• Act as brand guardian across the school to ensure teachers and staff also convey same messaging.

1. 3. Content marketing (in partnership with Regional Marketing Team and Admissions team)

• Plan the overall content calendar for the school
• Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content
• Develop marketing content, review it for accuracy, arrange signoff, get it published/promoted across the relevant touch points

1. 4. School Website:

• Ensure all content on the website is up to date and current, and that all pages and features function properly
• Plan & execute new content for the website, taking into consideration the school’s marketing strategy and plan
• Take a proactive approach in identifying ways to improve the school website and landing pages, working with the regional marketing team for improvements

1. 5. Social Media Marketing & Community Management:

• Proactively manage and lead the School’s presence on the main social media platforms
• Create engaging content (text, image and video) to be posted on social media platforms in order to promote school stories, promises and narratives
• Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
• Continuously monitor comments and messages, promptly responding as per community management guidelines
• Report on performance with recommendations for improvement

1. 6. Email/CRM (in partnership with Admissions & Regional Marketing Team)

• Plan, design, review and dispatch emails to prospective parents
• Review performance of emails to be sure they are well received & report to school LT

1. 7. Events:

• Promote & deliver key admissions and retention events

1. 8. Internal comms & PR:

• Support on an as-need basis, in partnership with Regional Marketing Team and school LT.

1. Offline marketing collateral planning:

• Environmental branding, OOH placements, giveaways, etc

1. 10. Word Of Mouth marketing:

• Gather positive stories & testimonials; Promoting the key stories
• Google reviews planning, execution, management of Negative/Positive comments

Other Responsibilities

Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.

Candidate Profile

Essential / Desirable

• 3+ years experience in marketing or marketing communications
• Experience in schools
• Creative and self-motivated individual who thrives under pressure
• Performance/impact orientated
• Innovation-driven and passionate
• Excellent planning, project management & prioritization skills
• Strong stakeholder management skills, as you will be dealing with multiple stakeholders
• Strong content creation/ storytelling & design skills: Photography, capturing and editing videos, creating content via tools like Canva, writing punchy and grammatically correct captions, etc.
• Experience editing websites via CMS systems
• Excellent attention to detail, especially with regards to content proofing
• Experience designing emails and using marketing modules of CRM tools
• Team player with a collaborative approach who aligns with the philosophy of The Aquila School

Working Days

Monday-Friday. May occasionally be required to attend or participate in events during the weekend and/or after working hours

Who are we looking for?

Someone who is a creative problem solver and works well with stakeholders across the school and form relationships. An organised multitasker who has a “can-do” attitude towards getting things done.

Safeguarding & Diversity, Equity, Inclusion & Belonging

ISP Commitment to Saf safeguarding principles: ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging: ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.