School Administrative Assistant

Internationalschools; Dubai; On-site; AED 134,000 - 223,000; Full time

Job summary

The English College in Dubai seeks a creative Content and Branding Coordinator to manage school branding, photography, videography, and event coverage.

You will plan content calendars, work with teachers and the Marketing Manager, ensure safeguarding compliance, and produce engaging material that aligns with ISP brand pillars: academic excellence, wellbeing, and global opportunities.

Qualifications

• Excellent knowledge of school-based marketing.
• Talented and highly motivated.
• Willing to contribute to the development of departmental resources.
• Contribute to whole school enrichment activities before and after school.
• Professional in appearance and conduct.
• Willing to contribute to the wider curriculum and support the vision of the school.

Responsibilities

• Oversee inventory of branded items and ensure proper storage.
• Ensure quality of branding collaterals.
• Provide photography and videography coverage for school events.
• Plan content shooting schedule aligned with weekly, monthly, and termly activities.
• Create content showcasing learning and student life with teachers.
• Manage consent and safeguarding for content.
• Support Marketing Manager with campaigns and brand positioning.
• Assist ISP projects and vendor coordination.
• Support national and cultural events.
• Develop video ideas and social content.
• Produce content for social media.
• Pastoral responsibilities: safeguarding.

Skills

School marketing

Motivated

Resource development

Enrichment activities

Professional appearance

Curriculum involvement

Job description

Job Description

Main responsibilities

Inventory Management & Storeroom Organisation

• Maintain accurate inventory of branded items, printed collaterals, roll-ups, backdrops, and gifting stock.
• Ensure items are labelled, well-maintained, and stored neatly.
• Keep the storeroom consistently clean, organised, and ready for event deployment.

Quality Assurance of Branding Collaterals

• Check and maintain quality standards for all collaterals including roll-ups, backdrops, signage, and giveaways.
• Ensure collaterals reflect the school's professional image at every event.

Event Coverage (Photography & Videography)

• Provide photo and video coverage of school-wide events (Open Days, award ceremonies, Winter Fest, inaugurations, special lectures, cultural celebrations, and workshops).
• Capture high-quality content for classroom events and student life.
• Ensure output aligns with brand identity and ISP standards.

Content Planning & Scheduling

• Develop and maintain a content shooting schedule aligned with weekly, monthly, and termly school activities.
• Ensure all events and in-class moments are documented effectively.
• Coordinate with the Marketing Manager to avoid overlap or missed coverage.

Classroom & Academic Content Creation

• Capture meaningful learning and co-curricular activities when no major events are scheduled.
• Showcase academics, creativity, well-being, and student life through engaging content.
• Work with teachers to identify and plan content opportunities.

Consent Management & Safeguarding

• Ensure compliance with safeguarding policies in photography and videography.
• Obtain required consent from teachers, tutors, or students before capturing content.
• Maintain proper consent records for approved materials.

Marketing Support & Brand Positioning

• Assist the Marketing Manager with campaign execution, shoot planning, and brand strategy.
• Contribute to initiatives that enhance brand positioning and visibility for The English College.
• Align all output with ISP brand pillars: academic excellence, well-being, future pathways, international opportunities, and community.

Major Projects & ISP Support

• Support in delivering content and creative assets for ISP-wide initiatives.
• Assist with projects such as ISP boards and other global marketing tasks.

Finance & Vendor Coordination

• Follow up with Finance to ensure vendor invoices and payments are processed on time.
• Check invoices against vendor SOAs for accuracy and raise any discrepancies.
• Maintain clear communication with vendors to support smooth event execution.

Local & Cultural Event Support

• Assist with the organisation and coverage of national and cultural celebrations (Flag Day, UAE National Day, Arabic/Emirati language-related events).
• Support special initiatives such as the Arabic podcast, workshops, or cultural showcases.

Creative Content & Video Ideas

• Develop fresh ideas for video storytelling, Instagram Reels, and other short-form content formats.
• Suggest and test new creative approaches to enhance engagement.
• Work closely with the Marketing Manager to align creativity with strategic goals.

Content Development & Engagement

• Produce engaging, high-quality content for social media and digital platforms.
• Ensure messaging and visuals are consistent with brand guidelines and school values.

Pastoral responsibilities

• To promote and safeguard the welfare of children and young people that you are responsible for, or come into contact with.

Other duties and responsibilities

• Communicate effectively and appropriately with all stakeholders at all times.
• Behave appropriately at all times, inline with the EC standards and school values.
• Attend school events and take part in the wider life of the school.
• Play a part in continually improving the school by aiding the relevant improvement plans and school improvement plan.
• Conduct break time/ lunch time duties as per a rota.
• Cover for absent colleagues, as and when appropriate.
• Take responsibility for one’s own professional development journey Engaging in the school-wide professional development programme.
• Any other reasonable duties as assigned by the Principal/Senior leaders/Line managers.

Qualifications and related Experience

• Have excellent knowledge of school based marketing .
• Be talented and highly motivated
• Be willing to contribute to the development of departmental resources
• Contribute to whole school enrichment activities before and after school
• Be professional in appearance and conduct
• Be willing to contribute to the wider curriculum and support the vision of the school.

ISP Principles

Begin with our children and students

Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning.

Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect

We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively

We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible

We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously

Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.