Sales Analyst

Antal International Network; Dubai; On-site; Confidential; Full time

Job summary

A leading firm in sales analysis is seeking a Sales Analyst in Dubai. The role includes analyzing sales performance, forecasting, and reporting, ensuring data accuracy and driving visibility of key KPIs. Ideal candidates will have at least 2 years of experience in sales analytics and a strong proficiency in Microsoft Excel and reporting tools. This role requires excellent organizational and communication skills for effective collaboration.

Qualifications

• Min 2 years of experience in sales analysis, commercial reporting, or sales operations in FMCG.
• Familiarity with UAE FMCG retail landscape and customer segmentation.
• Proactive and comfortable operating in a fast-paced environment.

Responsibilities

• Analyze daily, weekly, and monthly sales performance by channel and SKU.
• Generate and maintain sales reports for internal stakeholders.
• Coordinate with Supply Chain and Finance to ensure data consistency.

Skills

Strong analytical mindset

Advanced proficiency in Microsoft Excel

Excellent organizational skills

Strong communication skills

Education

Bachelor's degree in Business, Finance, Economics, or related field

Tools

Power BI

Zoho

SAP

Job description

JOB PURPOSE
The Sales Analyst is responsible for supporting the Commercial function with actionableinsights, sales performance analysis, forecasting, and reporting. The role plays a critical part in aligning sales strategy with execution by ensuring data accuracy, driving visibility of keyKPIs, and proactively identifying opportunities and risks across the business.
Working closely with Sales Director – Modern Trade & eCommerce and Sales Director – FoodService & Traditional Trade, and both, Modern and Traditional Trade, Field teams, the SalesAnalyst serves as the operational backbone of sales planning, enabling data-driven decisionsand supporting the performance management of the sales organization.

KEY RESPONSIBILITIES
1. Sales Performance Tracking & Analysis
• Analyse daily, weekly, and monthly sales performance by channel, customer, region,and SKU
• Prepare dashboards and scorecards to track sales KPIs including volume, value,coverage, pricing, margin, and promotions
• Track sales performance against targets and forecasts, and highlight variances withrelevant commentary
• Provide visibility into sales pipeline, new customer wins, and in-store executionprogress
2. Forecasting & Sales Planning
• Own and manage the rolling sales forecast process, including SKU-level forecastingacross all channels
• Compare actual sales vs. forecasted targets and provide early warning signals fordemand and supply planning
• Support development of quarterly and annual sales plans through data consolidation and scenario modelling
• Identify and analyse sales trends and seasonal shifts, supporting future planning and stock alignment
3. Business Reporting & Insights
• Generate and maintain daily, weekly, and monthly sales reports for internalstakeholders and leadership
• Conduct customer- and channel-level analysis to identify growth opportunities, underperformance, or pricing issues
• Monitor out-of-stock trends, margin performance, and promotional ROI acrosschannels and categories
• Provide timely reports to track team KPIs, individual performance, and field execution
4. Promotion & Trade Spend Analysis
• Measure the impact of trade promotions and in-store activations on sales uplift.
• Track and control trade spend efficiency, recommending optimization measures.
5. Data Integrity & Cross-Functional Coordination
• Coordinate with Supply Chain, Finance, and Commercial team to ensure consistency of master data across systems
• Reconcile discrepancies in sales data (e.g., customer classification, route codes, ormissing sales entries)
• Support issue resolution related to sales processing, credit limits, pricing updates, andcustomer status
• Collaborate with field sales to improve accuracy of reporting and enhance the link between in-market activity and system data
6. Operational Support & Administration
• Maintain and track customer master data, contract renewal calendars, and salesdocumentation trackers
• Verify and update sales incentive tracking inputs based on validated data
• Flag and follow up on customers with delayed collections, credit holds, or inactivity
• Prepare presentations and analysis required by Head of Sales for management reviews and strategic meetings

JOB REQUIREMENTS
• Bachelor’s degree in Business, Finance, Economics, or related field
• Min 2 years of experience in sales analysis, commercial reporting, or sales operationsin FMCG, beverage, or retail environment
• Strong analytical mindset with experience in sales forecasting, performance analysis,and reporting
• Advanced proficiency in Microsoft Excel (pivot tables, dashboards, lookup functions);PowerPoint and ERP/reporting tools (e.g., Power BI, Zoho, SAP, etc.)
• Familiarity with UAE FMCG retail landscape, customer segmentation, and field salesdynamics
• Excellent organizational skills and attention to detail; ability to manage multiplepriorities and deadlines
• Strong communication and interpersonal skills to collaborate with cross-functionalstakeholders
• Proactive, result-oriented, and comfortable operating in a fast-paced environment