Retail Account Manager | L'Oreal Professional Products Division

Stryker Corporation; Dubai; On-site; Confidential; Full time

Job summary

A leading multinational firm in Dubai is seeking a Retail Account Manager to drive sales growth and manage retail relationships. The successful candidate will execute activation strategies and negotiate promotional activities within the beauty or FMCG industry. Candidates should possess strong communication skills and experience in retail dynamics. This role offers a chance to influence market presence and achieve significant brand visibility.

Qualifications

• 3-5 years of relevant experience in beauty, FMCG, or luxury goods industry.

Responsibilities

• Manage and grow relationships with retail accounts.
• Execute sell in & sell out targets for retail accounts.
• Analyze category performance and report on market share.
• Negotiate promotional activities and merchandising placements.
• Lead business reviews presenting performance insights.

Skills

Strong communication skills

Relationship building

Consumer centric

Effective and structured approach

Attention to detail

Retail and digital marketing

Business acumen

Job description

Overview

Retail Account Manager – The Retail Account and Activation Manager is responsible for driving sales growth, market share, and brand presence within a portfolio of assigned retail accounts. This role involves independently managing relationships with mid-sized retail partners or specific segments of larger accounts and leading the execution of impactful in-store and O+O activation strategies. The candidate should possess a strong understanding of retail dynamics, proven negotiation skills, and a track record of translating marketing objectives into effective retail performance.

Responsibilities

• Manage and grow relationships with a designated portfolio of retail accounts, acting as the primary point of contact for day-to-day operations.
• Execute the sell in & sell out targets for assigned retail accounts.
• Track weekly sell out data, analyze category performance, and report regular performance and market share by brand by store, by city.
• Contribute to the development of annual joint business plans and commercial agreements, ensuring alignment with PPD\'s brand and sales objectives.
• Negotiate promotional activity, merchandising placements, and co-op marketing initiatives within assigned accounts to optimize visibility and sales performance.
• Conduct regular business reviews with retail partners, presenting performance insights and proposing actionable solutions to achieve mutual goals.
• Ensure accurate and timely implementation of pricing, promotional terms, and merchandising standards in accordance with L\'Or E9al & Brand guidelines.
• Collaborate with cross-functional teams, including Brand, Retail design, Supply Chain, and Finance, to ensure smooth retail plans execution.
• Lead monthly meetings with Beauty Advisors to align on launches, activations, and trade priorities.
• Ensure continuous communication between field teams, brands, and retail partners.

Activation & Trade Execution

• Coordinate all retail activations, launches, podiums, seasonal campaigns, in store events, ensuring complete execution (testers, visuals, GWPs, and merchandising) on time in full.
• Liaise with brands, and retail design teams to ensure timely delivery and deployment of visual merchandising materials and POS fixtures.
• Conduct regular in-store visits to assess planogram adherence and merchandising quality.
• Forecast GWPS/Testers with brand teams; ensure stores receive full activation kits on time.
• Supervise the set-up, implementation, and report on the effectiveness of activation programs using defined KPIs, providing data-driven recommendations for optimization.
• Share updated listing files and follow up with retailers to secure on-time activation.
• Monitor launch readiness in assigned accounts and ensure merchandising alignment.

Budget Management

• Monitor activation budgets, ensuring alignment with financial plans.
• Manage SAP entries for all BA Salaries & trade-related purchases and quotations.
• Issue and follow up on POs and ensure proper documentation flow with retailers

Candidate Qualifications

• 3-5 years of relevant experience, preferably within the beauty, FMCG, or luxury goods industry.
• Strong communication skills and relationship building
• Consumer centric
• Effective, structured, and hands-on approach, with close attention to detail
• Strong Retail, digital marketing experience with a solid business acumen