Remote CRM & Lifecycle Marketing Lead

Freedx; United Arab Emirates; Remote; AED 257,000 - 331,000; Full time

Job summary

A cryptocurrency exchange is seeking a CRM & Lifecycle Marketing Specialist to manage user retention and engagement. The role involves designing personalized user experiences and optimizing communication strategies across various channels. Ideal candidates have 3-6 years of CRM experience, are familiar with CleverTap, and excel in data-driven marketing. This position allows for remote-first flexibility and offers competitive compensation.

Benefits

Remote-first flexibility

Choose payment in currency or cryptocurrency

Collaboration with experienced leaders

Competitive compensation

Qualifications

• 3-6 years of experience in CRM, lifecycle, or retention marketing.
• Demonstrated ability to manage email systems effectively.
• Experience in fintech, crypto, gaming, or high frequency digital products preferred.

Responsibilities

• Build and manage all lifecycle journeys for onboarding and reactivation.
• Define the hierarchy of communication channels across various platforms.
• Report on lifecycle metrics including activation and campaign performance.

Skills

CRM and lifecycle marketing experience

CleverTap

Segmentation

User engagement

Behavior-based triggers

Job description

A cryptocurrency exchange is seeking a CRM & Lifecycle Marketing Specialist to manage user retention and engagement. The role involves designing personalized user experiences and optimizing communication strategies across various channels. Ideal candidates have 3-6 years of CRM experience, are familiar with CleverTap, and excel in data-driven marketing. This position allows for remote-first flexibility and offers competitive compensation.