Regional PR & Events Marketing Manager

ZEEKR极氪; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

ZEEKR极氪 in Dubai is seeking a senior PR leader to shape annual and campaign PR strategies, draft compelling communications, and steer local agency partnerships. The role emphasizes strong media relations and in-house capability development to amplify the premium automotive brand in the region.

The candidate will coordinate vehicle launches, participate in auto shows, manage events, and ensure crisis readiness while aligning regional efforts with global brand positioning.

Responsibilities

• Develop and execute annual and campaign-based PR strategies aligned with business objectives.
• Draft press releases, media kits, executive speeches, and product narratives.
• Manage local PR agency relationships and evaluate performance.
• Monitor share of voice, media coverage quality, and sentiment analysis.
• Build and maintain strong relationships with tier-1 automotive, lifestyle, and business media.
• Establish in-house media capability to reduce agency reliance over time.
• Organize media roundtables, press conferences, and interviews.
• Develop influencer and KOL collaboration frameworks.
• Identify, onboard, and manage automotive, tech, and lifestyle influencers.
• Lead vehicle seeding programs and review management.
• Track performance metrics (reach, engagement, conversions).
• Plan and execute: Vehicle launches, Auto show participation, Event Partnerships.
• Manage end-to-end event planning and execution (concept, production, logistics, budget control).
• Ensure premium brand experience alignment.
• Coordinate cross-functionally with product, sales, and HQ teams.
• Provide PR guidance to regional distributors.
• Align messaging with global brand positioning.
• Support regional launches and press coordination.
• Maintain crisis communication readiness plan.

Job description

• Develop and execute annual and campaign-based PR strategies aligned with business objectives.
• Draft press releases, media kits, executive speeches, and product narratives.
• Manage local PR agency relationships and evaluate performance.
• Monitor share of voice, media coverage quality, and sentiment analysis.

2. Media Relations & In-House Capability

• Build and maintain strong relationships with tier-1 automotive, lifestyle, and business media.
• Establish in-house media capability to reduce agency reliance over time.
• Organize media roundtables, press conferences, and interviews.
• Develop influencer and KOL collaboration frameworks.
• Identify, onboard, and manage automotive, tech, and lifestyle influencers.
• Lead vehicle seeding programs and review management.
• Track performance metrics (reach, engagement, conversions).

4. Events & Experiential Marketing

• Plan and execute:
• Vehicle launches
• Auto show participation
• Event Partnerships
• Manage end-to-end event planning and execution (concept, production, logistics, budget control).
• Ensure premium brand experience alignment.
• Coordinate cross-functionally with product, sales, and HQ teams.

5. Regional Support & Governance

• Provide PR guidance to regional distributors.
• Align messaging with global brand positioning.
• Support regional launches and press coordination.
• Maintain crisis communication readiness plan.