Regional Marketing Manager, MENA

Duolingo; Dubai; On-site; AED 220,000 - 331,000; Full time

Job summary

A global language education platform is seeking a creative marketer based in Dubai to enhance brand awareness across the Arab region. This role demands 5 years of consumer marketing experience, particularly in social media and growth marketing. The ideal candidate will have a strong grasp of local trends and consumer behavior, along with a proven ability to lead innovative campaigns. Join us in transforming the way millions learn languages.

Qualifications

• 5 years of consumer marketing experience with a focus on social media.
• Proficient in Arabic and excellent English speaking/writing skills.
• Experience in leading marketing and PR communication campaigns.

Responsibilities

• Develop a marketing strategy to grow brand awareness in MENA.
• Hire and lead agencies for the marketing plan.
• Implement social media partnerships and PR campaigns.
• Analyze local marketing efforts and adjust strategies.

Skills

Consumer marketing

Social media marketing

Growth marketing

Creative storytelling

Cultural awareness regarding Arab consumers

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. Its a big mission and thats where you come in!

At Duolingo youll join a team that cares about educating our users experimenting with big ideas making fact-based decisions and finding innovative solutions to complex problems. Youll have limitless learning opportunities and daily collaborations with world-class minds while doing work thats both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role

Make the worlds most popular language-learning app famous in the Arab region (MENA).

We are seeking an experienced creative marketer to help us build awareness and accelerate our growth across MENA. As our resident expert on the market you will use your skills including social media influencer marketing PR and advertising to drive awareness build a loved brand and bring new users to Duolingo.

Reporting to the Regional Marketing Director you will partner closely with Global Marketing and Product teams in Pittsburgh New York London and Country Marketing Managers around the world to find opportunities and come up with new creative tactics and campaigns relevant to the Arab consumer.

We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz growth and earned media with expertise in Social creative marketing and PR. As a member of a geographically distributed organization the ideal candidate will not only be an outstanding self-motivated creative talent but also a proactive and team-oriented communicator.

You will...

• Leverage market insights to develop a marketing strategy to grow Duolingos awareness brand love and expand the number of users in the Arab region
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media partnerships brand acquisition campaigns and PR.
• Act as a local spokesperson sourcing and managing speaking opportunities in MENA for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan
• Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

You have...

• Experience in conceiving developing and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Culturally clued up and immersed in trends in particular with Social Media. You understand what Arab consumers care about now and craft ideas that will capture attention.
• Track record of achieving great results with ideas rather than large budgets
• Storyteller with writing skills and the creativity to build compelling customer-centric narratives

:flag: Requirements...

• 5 years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team building strong HQ relationships and influencing effectively for local market needs
• Proficient in Arabic with excellent English speaking and writing skills

Exceptional candidates will have...

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands across MENA
• Proficient in a 3rd language

Take a peek at how we care for our employees holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation please contact.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

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Required Experience:

Manager