Regional Category Manager

Henkel Jebel Ali FZCO; Dubai; On-site; AED 330,000 - 441,000; Full time

Job summary

A leading consumer goods company located in Dubai is seeking an experienced marketing professional to manage brand and marketing strategies. The ideal candidate will have over 7 years of experience in brand management and possess strong communications skills. Responsibilities include aligning brand initiatives with business objectives and managing marketing activities to drive performance.

Qualifications

• 7+ years of experience in brand management or marketing strategy.
• Strong expertise in regional brand management.
• Deep knowledge of CPG market dynamics.

Responsibilities

• Align and implement initiatives to support brand objectives.
• Co-create and supervise digital communications for brands.
• Steer marketing and advertising activities.

Skills

Brand management

Marketing strategy

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or Economics

MBA preferred

Job description

Location: United Arab Emirates, Dubai.

Responsibilities

• Align, adapt, and implement initiatives to support brand and business objectives.
• Co‑create and supervise digital, social media, and e‑commerce communications for brands, ensuring effective localization.
• Contribute to global or regional innovation, category, and branding activities.
• Steer and execute marketing, advertising, and promotional activities to drive brand performance.
• Provide marketing inputs to inform the relevant marketing master plan.
• Analyze competitor scenarios and draw actionable conclusions despite limited market data.
• Ensure consistency in market sizing methodology and develop tangible sales tools.
• Oversee the implementation of channel strategies to maximize reach and impact.
• Coordinate with external agencies on concepts, strategies, and budget considerations.
• Manage resources to ensure timely local execution of initiatives.
• Execute brand management and sales promotion activities at the local level.
• Take ownership of L17 steering to align brand execution with strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field; MBA preferred.
• 7+ years of experience in brand management, marketing strategy, or related roles, preferably within CPG or FMCG sectors.
• Strong expertise in regional brand management, including multi‑market strategy execution.
• Deep knowledge of CPG market dynamics, retailer relationships, regional consumer trends, and competitive landscapes.
• Proven experience in portfolio, pricing, and brand strategy development at a regional level.
• Exceptional communication and influencing skills to work with cross‑functional and senior stakeholders across markets.