Referral Program Director

African Queen Marketing Management (AQMM); Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

A leading fintech company in Dubai seeks a Referral Program Director to design and implement referral programs globally. This role demands extensive experience in growth strategies and a focus on emerging markets, particularly Africa. The ideal candidate will possess strong analytical skills and a proven ability to drive referral adoption among partners. Competitive compensation and benefits offered.

Benefits

Competitive compensation

Performance bonuses

Health insurance

Potential equity

Qualifications

• 10+ years in growth, referral/affiliate programs, or digital acquisition, particularly in fintech or consumer tech.
• Experience in emerging markets, preferably Africa.
• Skilled in analytics, optimization, and growth mechanics.

Responsibilities

• Build and scale referral programs across multiple markets.
• Define referral mechanics, incentives, and anti-fraud logic.
• Drive referral adoption among agents and partners.

Skills

Growth strategy

Referral/affiliate programs

Analytics and optimization

Leadership

Cross-functional communication

Job description

Job Title: Referral Program Director

Location: Headquarters, Dubai (with travel to African markets)

Reports To: Chief Commercial Officer

About the company

We are a fast-growing fintech company bringing affordable smartphones and financial inclusion to emerging markets. Our referral ecosystem is at the heart of our growth connecting customers, agents, and partners to unlock simple, viral, and trusted acquisition.

Role Overview

We are looking for a Referral Program Director who will build and scale one of the most important growth engines of the company. You will own the full strategy, design, and execution of referral programs across multiple markets, starting with Africa. This includes customer referrals, agent-led referrals, partner referrals, and digital in-app referral journeys.

Your mission: turn referrals into a major, predictable revenue driver.

What You Will Do

• Strategy & Design
• Build a multi-layer referral strategy aligned with our device-financing business.
• Define referral mechanics, incentives, rules, and anti-fraud logic.
• Develop a playbook for multi-market expansion.
• Launch and run referral programs across digital apps and physical channels (shops, agents).
• Work closely with Sales, Marketing, Operations, Product, and Risk to ensure seamless daily execution.
• Drive referral adoption among agents and partners.
• Track performance through dashboards: conversion, CAC savings, virality, fraud levels.
• Run A/B tests and continuous improvements.
• Present insights and growth recommendations to senior leadership.
• Build and manage a referral operations and analytics team.
• Drive cross-functional alignment and ensure programs run smoothly at scale.

Who You Are

• 10+ years in growth, referral/affiliate programs, or digital acquisition (fintech or consumer tech preferred).
• Experience in emerging markets (Africa a strong plus).
• Skilled in analytics, optimization, and growth mechanics.
• Strong leadership, cross-functional communication, and execution discipline.
• Comfortable working in fast-moving, high-growth environments.

What We Offer

• Competitive compensation and performance bonuses.
• Health insurance, benefits, and potential equity.
• Global role with direct business impact.
• A mission-driven company transforming digital & financial access.

Build the viral engine that brings millions of new customers into our ecosystem through trust, simplicity, and smart referrals.