Public Relations Manager

Salt; Abu Dhabi; On-site; AED 240,000 - 420,000; Full time

Job summary

Salt, Abu Dhabi-based conglomerate seeking a Public Relations Manager to lead day-to-day PR activity, build media relationships, and amplify corporate stories across the UAE and wider region.

The role requires a commercially minded, proactive PR professional who can translate business priorities into external communications and manage launches, partnerships, events and activations with senior stakeholders.

Qualifications

• 5+ years of experience in PR or communications, ideally within an agency, corporate, holding company, investment business or high-profile organisation.
• Strong experience in proactive PR and media relations.
• An established network of media contacts across the UAE and ideally wider MENA.
• Proven experience securing quality media coverage and creating PR opportunities.
• Experience supporting PR around events, activations and major business moments.

Responsibilities

• Develop and execute proactive PR strategies aligned with the company's wider business objectives.
• Build and maintain strong relationships with local, regional and international media.
• Identify relevant media opportunities, news angles, interviews, speaking opportunities and thought-leadership opportunities.
• Develop press releases, media announcements, briefing documents, talking points, Q&As and other PR materials.
• Manage day-to-day media enquiries and coordinate responses with internal stakeholders.
• Work closely with senior leadership to develop executive positioning and increase leadership visibility.
• Develop and communicate compelling stories around the company's businesses, platforms, partnerships, investments, launches and milestones.
• Lead PR activity around major company announcements, launches and new initiatives.
• Support the PR strategy around key events, conferences, exhibitions and activations, using these opportunities to generate meaningful media coverage and wider visibility.
• Coordinate media attendance, interviews, briefings and press activity around key events and activations.
• Work closely with internal marketing, social and content teams to ensure PR activity is amplified across relevant channels.
• Identify opportunities to generate ongoing PR momentum rather than relying solely on reactive announcements.
• Manage external PR agencies, suppliers and partners where required.
• Monitor media coverage, sentiment and share of voice and provide regular reporting and recommendations.
• Support reputation and issues management, including reactive communications where required.
• Stay up to date with the UAE and regional media landscape, identifying emerging trends, relevant conversations and opportunities for the business.
• Ensure all external communications are consistent, accurate and aligned with the company's positioning and reputation.

Skills

Public Relations

Media relations

Storytelling

Stakeholder management

Event support

Arabic language

Job description

Public Relations Manager (PR)

Location: Abu Dhabi, UAE

About the Company

Our client is an Abu Dhabi-based large growing conglomerate focused on building, developing and scaling businesses and platforms across a range of sectors, looking to build an inhouse agency.

As the organisation continues to grow, they are looking for a Public Relations Manager to lead the company's PR activity, strengthen its external profile and build its reputation across the UAE and wider region.

This is a hands-on role for a strong PR professional who can develop and execute proactive PR strategies, build meaningful media relationships and identify opportunities to position the company, its leadership and its portfolio of businesses in the right conversations.

The Role

As Public Relations Manager, you will take ownership of the company's day-to-day PR activity, working closely with senior stakeholders to develop compelling stories and translate business priorities into strong external communications.

You will be responsible for building relationships with relevant media, securing quality coverage, managing corporate announcements and supporting PR activity around key launches, partnerships, events and activations.

The role requires someone who is commercially minded, highly proactive and confident working in a fast-paced environment where priorities can evolve quickly.

Key Responsibilities

• Develop and execute proactive PR strategies aligned with the company's wider business objectives
• Build and maintain strong relationships with local, regional and international media
• Identify relevant media opportunities, news angles, interviews, speaking opportunities and thought-leadership opportunities
• Develop press releases, media announcements, briefing documents, talking points, Q&As and other PR materials
• Manage day-to-day media enquiries and coordinate responses with internal stakeholders
• Work closely with senior leadership to develop executive positioning and increase leadership visibility
• Develop and communicate compelling stories around the company's businesses, platforms, partnerships, investments, launches and milestones
• Lead PR activity around major company announcements, launches and new initiatives
• Support the PR strategy around key events, conferences, exhibitions and activations, using these opportunities to generate meaningful media coverage and wider visibility
• Coordinate media attendance, interviews, briefings and press activity around key events and activations
• Work closely with internal marketing, social and content teams to ensure PR activity is amplified across relevant channels
• Identify opportunities to generate ongoing PR momentum rather than relying solely on reactive announcements
• Manage external PR agencies, suppliers and partners where required
• Monitor media coverage, sentiment and share of voice and provide regular reporting and recommendations
• Support reputation and issues management, including reactive communications where required
• Stay up to date with the UAE and regional media landscape, identifying emerging trends, relevant conversations and opportunities for the business
• Ensure all external communications are consistent, accurate and aligned with the company's positioning and reputation

About You

• 5+ years of experience in PR, public relations or communications, ideally within an agency, corporate, holding company, investment business or high-profile organisation
• Strong experience in proactive PR and media relations
• An established network of media contacts across the UAE and ideally wider MENA
• Proven experience securing quality media coverage and creating PR opportunities
• Experience working on corporate communications, business announcements, launches, partnerships and executive profiling
• Experience supporting PR around events, activations and major business moments
• Excellent written and verbal communication skills
• Strong storytelling ability, with the confidence to turn business developments into compelling PR narratives
• Comfortable working with senior stakeholders and advising on messaging and positioning
• Highly organised with the ability to manage multiple projects, stakeholders and deadlines
• Proactive, commercially minded and comfortable working in a fast-paced and evolving environment
• Strong attention to detail and a high level of ownership
• UAE experience is highly desirable
• Arabic language skills would be an advantage

What We're Looking For

We are looking for a PR professional first and foremost - someone who understands how to build reputation, create compelling stories and generate meaningful media visibility.

The successful candidate will be confident operating at both a strategic and hands-on level, from developing PR plans and identifying opportunities through to writing press materials, managing media relationships and delivering campaigns.

Experience across events and activations is important, but this is fundamentally a PR-led position for someone who can use key events, launches and business moments to create wider media impact.