Product Marketing Specialist- RWA

Bybit; Abu Dhabi; Sur place; AED 441 000 - 955 000; Plein temps

Avantages offerts par ce poste

Executive visibility in strategic team

Risk frameworks definition from ground

Competitive compensation

Fast-paced environment with realImpact

Résumé du poste

Bybit is expanding its Real World Asset (RWA) initiative by driving market promotion and business rollout through traditional finance channels. The role focuses on engaging brokerages, asset managers, and institutional clients to establish partnerships and promote RWA products in client recommendation systems.

You will design targeted channel promotion strategies, coordinate cross-functional teams, and manage the full lifecycle of partnerships, from discussions to post-implementation reviews.

Qualifications

• 3+ years of relevant work experience in traditional brokerage, bank, or asset management.
• Familiarity with traditional financial products (bonds, funds, structured products, REITs).
• Ability to explain on-chain asset logic to traditional finance audiences.

Responsabilités

• Engage traditional brokerages, asset management firms, and institutional clients to establish and maintain partnerships for promoting RWA products.
• Develop channel promotion strategies tailored to traditional financial institutions' client structures and compliance requirements.
• Plan and execute promotional activities for traditional finance audiences (roadshows, co-branded events, institutional sessions).
• Coordinate cross-functional resources (Asset, BD, Compliance, Marketing, Regional teams) to ensure smooth execution of channel initiatives.
• Manage lifecycle of channel partnerships from initial discussions to post-collaboration performance review.
• Track channel metrics (client acquisition, conversion rate, AUM contribution, institutional engagement) and optimize strategy.

Connaissances

English proficiency

Channel partnerships

RWA/Fintech awareness

Description du poste

Job Description:

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Job Overview

Responsible for driving market promotion and business rollout of RWA (Real World Asset) products through traditional finance channels.

Core Responsibilities

• Engage traditional brokerages, asset management firms, and other institutional clients to establish and maintain partnerships, driving RWA products into their client recommendation systems
• Develop a deep understanding of traditional financial institutions' client structures, compliance requirements, and product preferences to design targeted channel promotion strategies
• Plan and execute promotional activities aimed at traditional finance audiences, including roadshows, co-branded events, and institutional-focused sessions
• Coordinate cross-functional resources internally (Asset, BD, Compliance, Marketing, Regional teams, etc.) to ensure smooth execution of channel promotion initiatives
• Manage the full lifecycle of channel partnerships: initial proposal discussions, execution and follow-up during collaboration, and post-partnership performance review and relationship maintenance
• Track key channel metrics (client acquisition volume, conversion rate, AUM contribution, institutional engagement, etc.) and continuously optimize channel strategy

Requirements

• 3+ years of relevant work experience; prior experience at a traditional brokerage, bank, or asset management firm preferred
• Familiarity with the fundamentals of traditional financial products (bonds, funds, structured products, REITs, etc.) and institutional client decision-making processes
• Understanding of basic RWA industry concepts and leading projects (e.g., Ondo, Maple, Centrifuge), with the ability to clearly explain on-chain asset logic to traditional finance audiences
• Strong English proficiency (listening, speaking, reading, writing), able to independently communicate and collaborate with overseas institutions and cross-regional teams
• Strong execution ability, capable of driving multiple channel initiatives in parallel under a fast-paced environment

What We Offer

• Direct leadership of a strategically important, newly formed team with executive visibility
• Opportunity to define risk frameworks from the ground up across an expanding product ecosystem
• Competitive compensation package commensurate with experience
• Fast-paced environment with real impact on business decisions

Why to Join

At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:

• Modern Workspace: Work in Austria's tallest office building, offering state-of-the-art facilities and panoramic views of Vienna.
• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.