Product Marketing Specialist

M42; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare company in Abu Dhabi is seeking a Product Marketing Specialist to develop and execute go-to-market strategies for healthcare solutions. The ideal candidate will have experience in product marketing, digital marketing, and a strong background in managing successful product launches. Proficiency in project management and excellent communication skills are essential. This position offers an opportunity to contribute to innovative healthcare solutions in a dynamic environment.

Qualifications

• 3-5 years in product marketing, digital marketing, or marketing activation.
• Proven track record in B2B or B2G product launches.
• Experience with user adoption strategies and engagement programs.

Responsibilities

• Develop and execute go-to-market strategies for ADHDS solutions.
• Create comprehensive activation campaigns aligned with product release schedules.
• Manage feature launches and new product introductions across all solutions.

Skills

Product marketing

Digital marketing

Project management

User adoption strategies

Communication skills

Education

Bachelor's degree in Marketing & Communications

Tools

Microsoft Office (PowerPoint, Excel, Word)

Marketing automation tools

Analytics platforms

Project management software

Job description

Overview

M42 delivers comprehensive healthcare services across the full continuum of care; from primary care to advanced specialty treatments. Leveraging cutting‑edge health technologies and precision medicine, we ensure the highest standards of effectiveness, efficiency, and patient‑centered outcomes. With a global presence spanning more than 480 facilities in 27 countries and a dedicated workforce of over 20,000 professionals, M42 is uniquely positioned to redefine the future of healthcare on a global scale.

Abu Dhabi Health Data Services (ADHDS) is the health information exchange operator behind Malaffi, the UAE’s pioneering platform connecting public and private healthcare providers across Abu Dhabi. By securely consolidating and sharing patient health records, ADHDS empowers clinicians with real‑time insights, enhances care coordination, and supports safer, more efficient, and more personalized treatment. Through its data‑driven approach, ADHDS also advances public health planning, research, and innovation, reinforcing Abu Dhabi’s position as a leader in digital health transformation.

Responsibilities

• Develop and execute go‑to‑market strategies for each ADHDS solution/parcel launch
• Create comprehensive activation campaigns and promotional roadmaps aligned with product release schedules
• Manage feature launches and new product introductions across all solutions
• Develop product‑specific messaging, positioning, and value propositions
• Coordinate cross‑functional teams (product, technology, marketing, clients) for successful launches
• Execute multi‑channel activation campaigns including in‑app promotion, partnerships, digital marketing, and community engagement
• Create product marketing materials including feature guides, demo videos, infographics, and user tutorials
• Track and analyze product adoption metrics, user engagement, and campaign performance
• Optimize activation strategies based on data insights and user feedback
• Support user onboarding initiatives and engagement programs
• Coordinate with the Digital Media Buyer on product‑specific digital advertising campaigns
• Develop case studies and success stories showcasing solution impact

Qualifications

• Bachelors degree in Marketing & Communications or relevant qualifications
• 3-5 years in product marketing, digital marketing, or marketing activation
• Proven track record in B2B or B2G product launches and go‑to‑market execution
• Experience in healthcare, technology, or digital transformation sectors preferred
• Demonstrated ability to develop and execute multi‑channel marketing campaigns
• Strong project management skills with ability to manage multiple product launches simultaneously
• Experience with user adoption strategies and engagement programs
• Familiarity with digital health products or SaaS solutions is highly preferred
• Excellent written and verbal communication skills in English; Arabic is a plus
• Proficiency in Microsoft Office (PowerPoint, Excel, Word), marketing automation tools, analytics platforms, and project management software
• Understanding of government stakeholder engagement and public sector marketing