Product Marketing Manager - Growth Products

Selby Jennings; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A fast-growing global Web3 company is seeking a Product Marketing Manager to lead go-to-market strategies and drive user growth for its suite of crypto products. This role involves developing compelling narratives, analyzing user insights, and collaborating closely with cross-functional teams. The ideal candidate has 3-6 years of relevant experience and a strong understanding of cryptocurrency and blockchain.

Qualifications

• 3-6 years of experience in product marketing, ideally in crypto or technology sectors.
• Strong understanding of cryptocurrency, blockchain, and financial markets.
• Proven track record of executing GTM strategies.

Responsibilities

• Plan and execute GTM launches for new products and campaigns.
• Develop compelling narratives for different customer segments.
• Conduct market and competitor research.

Skills

Go-to-Market Strategy

Analytical mindset

Cross-Functional Collaboration

User Understanding

Communication skills in English

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

About the Role

A fast-growing global Web3 company is seeking a Product Marketing Manager to lead go-to-market strategies and drive user growth for its suite of crypto products. This is an exciting opportunity to shape product narratives, collaborate cross-functionally, and make a tangible impact in a dynamic, fast-paced environment.

Key Responsibilities

• Go-to-Market Strategy : Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.
• Positioning & Messaging : Develop compelling narratives and value propositions tailored to different customer segments.
• Market Insights : Conduct market and competitor research to identify opportunities, threats, and emerging trends.
• User Understanding : Analyze data and gather feedback to translate user insights into product and marketing improvements.
• Cross-Functional Collaboration : Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.
• Content & Enablement : Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education.
• Performance Tracking : Define and measure KPIs for product campaigns, reporting on outcomes and key learnings.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-6 years of experience in product marketing, ideally within the crypto or technology sectors.
• Strong understanding of cryptocurrency, blockchain, and financial markets.
• Proven track record of executing GTM strategies and managing cross-functional projects.
• Excellent communication skills in English (additional languages are a plus).
• Analytical and data-driven mindset with strong storytelling capabilities.
• Comfortable working in a fast-paced, global, and collaborative environment.

Selby Jennings is a Trading Style of Phaidon International (License number R1871443)