Product Marketing Manager

Mintlayer; Abu Dhabi; On-site; AED 350,000 - 650,000; Full time

Job summary

Mintlayer is seeking a Product Marketing Manager to own five protocol launches, shaping positioning and go-to-market for Mojito Wallet, Token Factory, ZK Thunder, the DEX and MWS.

You will produce developer-facing content, run launch playbooks, and lead competitive analysis in crypto markets, with data-driven KPIs and close collaboration with PR.

Qualifications

• 4+ years product marketing in crypto, SaaS, or developer tools.
• Comfortable writing both technical documentation and consumer-facing copy.
• Experience with product launch campaigns in competitive crypto markets.
• Data-driven ties campaigns to acquisition and activation metrics.

Responsibilities

• Develop positioning and messaging frameworks for all core Mintlayer products.
• Build and execute product launch playbooks for Q1 Q4 2026 protocol launches.
• Produce developer-facing product content, technical blog posts, API documentation, overviews and integration guides.
• Lead competitive analysis and assess positioning of comparable Layer-2 protocols and RWA tokenization platforms.
• Define product marketing KPIs and tie campaign performance to acquisition and activation metrics.
• Collaborate with the PR Director on product launch media strategy.
• Produce sales enablement materials for MWS enterprise client conversations.

Skills

5+ years product marketing

Technical writing

Crypto product launches

Data-driven marketing

Competitive analysis

KPIs definition

Launch playbooks

Developer content

Job description

ABOUT THE ROLE

Five protocol products are approaching or actively in market launch Mojito Wallet Token Factory ZK Thunder the DEX and MWS Each has a distinct audience and needs positioning launch execution and competitive analysis that actually lands The Product Marketing Manager owns all five go-to-markets

WHAT YOU WILL OWN

• Develop positioning and messaging frameworks for all core Mintlayer products
• Build and execute product launch playbooks for Q1 Q4 2026 protocol launches
• Produce developer-facing product content technical blog posts API documentation overviews and integration guides
• Lead competitive analysis track and assess positioning of comparable Layer-2 protocols and RWA tokenization platforms
• Define product marketing KPIs and tie campaign performance to acquisition and activation metrics
• Collaborate with the PR Director on product launch media strategy
• Produce sales enablement materials for MWS enterprise client conversations
• 4+ years product marketing in crypto, SaaS, or developer tools
• Comfortable writing both technical documentation and consumer-facing copy
• Experience with product launch campaigns in competitive crypto markets
• Data-driven ties campaigns to acquisition and activation metrics