Location: Dubai, Dubai, AE
Job Category: Marketing
Job Requisition ID: 2490
Daikin Middle East & Africa (DAME) is a subsidiary of Daikin Industries Limited, a Japanese company and worldwide the biggest developer, producer and supplier of HVAC-R solutions, including heating pumps and cooling technology.
DAME is Daikin’s Middle East and Africa regional HQ. The region has headquarters in Dubai and other offices in Abu Dhabi, Cairo (Egypt), Riyadh (Saudi Arabia), Jeddah (Saudi Arabia), Qatar as well as 2 production plants, 2 sales subsidiaries and offices and a whole network of independent distributors and dealers across the MEA region.
Daikin Middle East & Africa FZE is a subsidiary of Daikin Industries Ltd. and a leading provider of heating, cooling, ventilation, air purification, and refrigeration technology. The company designs, manufactures and brings to market a broad portfolio of equipment, as well as tailor‑made solutions for residential, commercial, and industrial purposes in Europe, Middle East, and Africa (EMEA). To date, Daikin EMEA has over 12,000 employees across more than 59 consolidated subsidiaries. It has 12 major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Spain, Turkey, Austria, and the UK.
Responsibilities
Product Development
- Initiate new product development request to be listed in PDM with factories by collecting market information, competitive study, sales requests, potential volume sales, market pricing & specs.
- Manage product lifecycle from conception to launch, including prioritizing features, conducting user research & after sales feedback.
- Conduct market research on technical comparisons of competition & propose specifications & market analysis.
- Follow, report to LCQM reports by communicating with after sales and sales departments.
- Review technical proposals from R&D for new product based on proposed specifications and negotiate to meet the proposed specs in accordance with market.
- Upon draft finalization of specs with R&D, review the technical specs & features with sales region to conclude the features & specifications.
- Propose FOB target prices against features & specifications in accordance to market with comparative pricing of competition on each capacity.
- Finalize the PPS file from R&D to initiate product development officially with factories.
- Follow‑up regular meetings with R&D team and update management with detailed reports.
- Support R&D with competition samples for tear‑down analysis wherever requested.
- Coordinate with Certification Engineer / Manager on performance tests, functional tests, EMC, CB testing reports, labelling specifications based on regional regulations in coordination with R&D team.
Product Support
- Support sales team on technical queries on products and coordinate with factories for ensuring timely feedback.
- Maintain database on product related technical queries and manage product portfolio for sales region.
- Review the product lifecycle and update the sales & service dept on transition of products with schedule.
- Ensure all compliance is met in accordance with regional requirements & government laws by coordinating with certification engineer / manager.
- Manage product end‑of‑life due to regulations & ensure stocks liquidated within deadline and announcement coordination of the teams.
- Update & manage selection software with new product range to support sales & application team.
Product Launch
- Upon finalization of Specifications & preliminary data is available from R&D, preliminary catalogue is prepared to consulting sales & application engineer team for spec‑in activities.
- Upon final test reports are finalized and MP is confirmed, final sales catalogue with capacity tables, electrical data, unit features & dimensions and units’ specifications to be prepared in coordination with marketing dept.
- Product code, material specifications, price creation & upload to SAP & CRM with the coordination of DENV material control dept if necessary.
- Prepare product PPT slides & conduct product presentations to sales, application team & distributors.
- Follow‑up, control with R&D team; Databook, IOM, Service Manuals & Spare Parts list upon MP in advance.
- Follow‑up with Certification Engineer / Manager to ensure all certifications are ready before product is imported to the respective regions.
Other Responsibilities
- Preparation of presentations for DAME Top Management / MSM / PDM / DENV management on product related information.
- Weekly update reports on product development plan progress to reporting to Manager.
- Conduct product price meetings with current product portfolio & new product launch scheduled with sales regions and collect their feedback on the product quality, price, features & after sales issues.
Good climate starts with people
Our employees are the beating heart of our company. At Daikin, you get to work in a positive environment backed by trust, creativity and continuous improvement. Together, we create our top‑quality solutions by empowering talented teams. You will get plenty of opportunities to learn and grow. We are deeply committed to a diverse and inclusive workplace culture that reflects the communities we serve. Good climate starts with people.