PR & Media Manager

A. Lange und Söhne; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prestigious watch manufacturer is seeking a professional to define and lead PR & Media strategy in Dubai. The successful candidate will develop media relations, manage public relations activities, and track PR results. Excellent communication and presentation skills are crucial. Applicants should have a BSc/BA in relevant fields and a strong understanding of media needs. Prior PR experience is required, and fluency in English is mandatory, with Arabic as a plus.

Qualifications

• Experience in similar PR roles.
• A proven track record of successful PR campaigns.
• Fluent in spoken and written English; Arabic is a plus.

Responsibilities

• Define the PR & Media Strategy in the region.
• Manage public relations activities including press events.
• Develop and pitch media stories.

Skills

Excellent communication

Presentation skills

Organizational skills

Time management

Client oriented

Team player

Education

BSc / BA in PR, communications, journalism or similar

Tools

MS Office (Word, Excel, PowerPoint)

Job description

KEY RESPONSIBILITIES

Define the PR & Media Strategy in the region

• Develop and implement regional Media & PR strategy building brand awareness among the right audience to recruit new customers
• Ensure dispatch and strong influx of relevant information to the key media and partners
• Ensure qualitative and quantitative press coverage (print and digital)
• Develop a media relation strategy
• Develop and pitch global but also regional stories
• Manage media inquiries (content, interviews…)
• Evaluate opportunities for partnerships and sponsorships on an on-going basis
• Manage public relations activities : press related events, press trips, shootings…

Agency Management

• Management of development and implementation of all media plans for the full region
• Responsible for the management of all agencies related to media & brand relations
• Regularly communicating with key stakeholders the media plan for the region
• Management and implementation of COOP media and budgets
• Management of the creatives required for the successful implementation of the media plans for the full region in accordance with both international brand and Richemont media guidelines
• Management of the media reporting required for the regional media plans
• Ensuring full optimization of all digital media plans
• Management of all social media planning, implementation & assets required for both owned social media and partner social media platforms

Lead the key ambassador strategy in the region

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Build long-term relationships with all relevant stakeholders for the Maison future
• Build relationships with thought leaders to grow industry awareness
• Contribute to grow the VIP and KOL Database (local government, artists, royalties…)
• Suggest and recruit new ambassadors in line with the Maison strategy
• Assist in management of brand ambassadors and influencers contracts and deliverables
• Set up relevant PR initiatives to meet objectives
• Recommend product placement in photoshoot, events and social media …
• Forecasts of quantities of gifts for press
• Follow up PR budget for kits, press trips, shoot

Brand relations

• Management of the development and implementation of all regional brand relations plans
• Management of all language translations required for brand assets
• Management of all brand assets and products required for all regional brand relations activities
• Manage and develop a network of friends of the brand / local VIPs / influencers with the aim of increasing brand awareness and relevance
• Manage COOP brand relations activities and requests to ensure alignment to brand & regional marketing strategy
• Ensure brand relations outcomes and results are aligned to regionally set qualitative and quantitative targets

Responsible for the creative media and visual performance shootings

• Develop advertising and marketing communications and prepare directions for articles
• Optimize editorial results vs budget spent with the media
• Identify key profiles for shootings and built excellent relationships with them
• Plan, implement and manage shootings
• Monitor corporate image frequently

Budget & Reporting

• Responsible of the PR & Media budget
• Maintain rolling 12 month media and brand relations plan for the full region, including COOP
• Management of all international and regional reporting requirements
• Monitor, analyze and communicate PR results on a monthly basis
• Provide regular feedback on PR, media and brand relation competitors best practices

JOB PROFILE

Education

• BSc / BA in PR, communications, journalism or similar relevant field

Required experience

• Experience in similar PR roles
• A proven track record of successful PR campaigns
• Excellent communication, presentation skills
• Must possess excellent verbal and written communication skills
• Outstanding organizational and time management skills
• Have a full understanding of media needs and relationships

Technical skills / abilities

• Very good knowledge of MS Office (Word, Excel & PowerPoint)
• Strong project management and analytical skills
• Fluent in spoken and written English (Arabic is a plus)
• Ability to travel within region (including KSA) & Europe

Personal skills

• Presentable & client oriented
• Focused, target oriented, & organized with a high attention to detail
• Ability to multitask and work in a fast-paced environment.
• Proactive approach
• Operational skills and “hands-on” mentality
• Team player and leader of younger executive and interns