PR & Influencer Lead for Fashion & Food Retail

Al-Futtaim; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A diversified regional business in Dubai is seeking a PR & Influencer Executive to enhance brand presence in the fashion and food sectors. The role involves developing targeted PR campaigns, managing influencer partnerships, and engaging with the community to drive brand visibility and sales. Candidates should have a degree in communications and at least 3 years of experience in PR management. Strong communication skills and a results-oriented mindset are essential.

Qualifications

• Minimum of 3 years of experience in PR and influencer management.
• Strong understanding of social media channels and the fashion retail industry.

Responsibilities

• Develop and drive targeted PR campaigns that resonate with fashion and food media.
• Manage agency partners to deliver authentic, high-impact content.
• Track and analyse media coverage and campaign effectiveness.

Skills

Strong writing and storytelling skills

Proficient in media and influencer relationship management

Creative thinker with a results-oriented mindset

Excellent communication and organisational skills

Education

Bachelor’s degree in communications, public relations, marketing or a related field

Tools

Experience with influencer management and media monitoring tools

Job description

A diversified regional business in Dubai is seeking a PR & Influencer Executive to enhance brand presence in the fashion and food sectors. The role involves developing targeted PR campaigns, managing influencer partnerships, and engaging with the community to drive brand visibility and sales. Candidates should have a degree in communications and at least 3 years of experience in PR management. Strong communication skills and a results-oriented mindset are essential.