PR & Influencer Executive | Retail | M&S | UAE

Al-Futtaim; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A diversified regional business in Dubai is seeking a PR & Influencer Executive to enhance brand presence in the fashion and food sectors. The role involves developing targeted PR campaigns, managing influencer partnerships, and engaging with the community to drive brand visibility and sales. Candidates should have a degree in communications and at least 3 years of experience in PR management. Strong communication skills and a results-oriented mindset are essential.

Qualifications

• Minimum of 3 years of experience in PR and influencer management.
• Strong understanding of social media channels and the fashion retail industry.

Responsibilities

• Develop and drive targeted PR campaigns that resonate with fashion and food media.
• Manage agency partners to deliver authentic, high-impact content.
• Track and analyse media coverage and campaign effectiveness.

Skills

Strong writing and storytelling skills

Proficient in media and influencer relationship management

Creative thinker with a results-oriented mindset

Excellent communication and organisational skills

Education

Bachelor’s degree in communications, public relations, marketing or a related field

Tools

Experience with influencer management and media monitoring tools

Job description

Established in the 1930s as a trading business, Al‑Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions – automotive, financial services, real estate, retail and healthcare – the Group employs more than 35,000 people across more than 20 countries in the Middle East, Asia and Africa. Al‑Futtaim partners with over 200 of the world’s most admired and innovative brands; their entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand in response to the changing needs of customers within the societies in which they operate.

Overview Of The Role

The PR & Influencer Executive at M&S is integral to enhancing the brand's presence across the fashion and food sectors. The role involves strategising and executing PR campaigns and influencer partnerships that drive customer engagement and sales, managing budgets, tracking performance, fostering community engagement and serving as a liaison with mall partners for brand activations. Success is measured by increased brand visibility, consumer connections and business growth.

What You Will Do

PR Campaign Management

• Develop and drive targeted PR campaigns that resonate with fashion and food media and consumer audiences.
• Support strategy to build brand awareness and reset style credentials to land coverage with editors, influencers and partners aligning with the brand aesthetic.
• Drive direction for media engagement with clear messaging and tailored media kits for fashion and food media.

Influencer Partnership Management

• Manage agency partners to deliver authentic, high‑impact content across platforms such as Instagram, TikTok, Snapchat and YouTube.
• Develop online influencer conversion strategies to maximise online sales.
• Coordinate seasonal press events and influencer activations to drive media and influencer exposure.

Community and Event Management

• Manage in‑store customer events to enhance local customer engagement and loyalty.
• Build and execute strategies to foster an active, engaged community programme around the brand across the region.
• Serve as the key point of contact for mall management teams to explore brand inclusion within activations.

Analysis and Strategy

• Track and analyse media coverage, influencer engagement and campaign effectiveness to grow share of voice.
• Identify growth opportunities and build localised strategies and on‑brand partnerships.
• Report regularly on influencer content analysis, media coverage, community and customer engagement metrics.

Collaboration and Teamwork

• Create and maintain relationships and workflows with Marks & Spencer UK, M&S AFG buying teams and AFG Central Digital team.
• Conduct weekly meetings and monthly updates, ensuring alignment on campaigns and product priorities.
• Align daily communication with brand merchandisers for upcoming campaigns.

Personal Development

• Develop relationships with key communities and manage multiple agencies effectively.
• Create brand buzz through events for various audience segments.
• Manage and deliver on‑brand events, including seasonal press and customer events.

Required Skills To Be Successful

• Strong writing and storytelling skills.
• Proficient in media and influencer relationship management.
• Creative thinker with a results‑oriented mindset.
• Excellent communication and organisational skills.

What Qualifies You For The Role

• Minimum of 3 years of experience in PR and influencer management.
• Bachelor’s degree in communications, public relations, marketing or a related field.
• Experience with influencer management and media monitoring tools.
• Strong understanding of social media channels and the fashion retail industry.

We’re here to provide excellent service but a little help from you can ensure a five‑star candidate experience from start to finish. Before you click “apply”, please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well‑crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We consider the requisite compatibility of skills and behaviours, as well as how candidates align with our values of Respect, Integrity, Collaboration and Excellence. As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.