PR & Communication Manager - Software

Michael Page; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment firm in Dubai is seeking a PR & Communications Manager to enhance the brand's presence across the Middle East and APAC. The ideal candidate will have over 5 years of experience in the B2B tech sector, excellent communication skills, and the ability to manage multi-channel messaging. This role offers an opportunity to drive impactful PR strategies in a fast-paced environment.

Qualifications

• Over 5 years of experience in communications and PR, ideally in B2B tech.
• Strong understanding of regional media landscapes and cultural communication styles.
• Excellent writing and storytelling skills for diverse B2B audiences.

Responsibilities

• Support the development and execution of region‑specific communication strategies.
• Drive awareness through PR campaigns and media outreach.
• Build and maintain relationships with regional media and industry influencers.
• Draft and distribute press releases, articles, and success stories.
• Collaborate with cross‑functional teams to ensure consistent messaging.

Skills

PR

Communications

BFSI

ERP

Public Relations

Education

Bachelor's degree in communications, PR, Journalism, or Marketing

Master's degree

Job description

As a PR & Communications Manager, you will play a key role in enhancing our client's brand presence across the Middle East, Africa, and APAC regions. You will help craft and execute communication and PR strategies, positioning them as a trusted name in BFSI and ERP software. This role requires a proactive communicator who is comfortable working across cultures and markets, and experienced in managing multi‑channel messaging.

Client Details

Our client is a software vendor for customers in banking, financial services and insurance verticals and includes key products such as ERP, Universal Lending, Anti‑Money Laundering & Compliance software suite, Core Insurance software, Enterprise Resource Planning software and Asset Management platform. They count over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally.

Description

• Support the development and execution of region‑specific communication strategies aligned with business goals
• Drive awareness through PR campaigns, media outreach, and thought leadership content
• Build and maintain relationships with regional media, journalists, and industry influencers
• Draft and distribute press releases, articles, executive quotes, and customer success stories
• Support global and regional product launches and corporate events with tailored media plans
• Assist leadership with messaging, positioning, and reputation management
• Collaborate with cross‑functional teams -sales, product, legal, and regional marketing- to ensure consistent messaging
• Monitor media coverage, track KPIs, and prepare campaign performance reports
• Support media training for regional spokespersons and leadership team members
• Work within allocated budgets and timelines to deliver impactful campaigns (most is done in‑house)

Profile

Bachelor's degree in communications, Public Relations, Journalism, or Marketing; a Master's degree is a plus. Over 5 years of experience in communications and PR, ideally in B2B tech. Startup experience is good to have. Experience working in a regional role. Strong understanding of regional media landscapes and cultural communication styles. Excellent writing and storytelling skills for diverse B2B audiences. A strategic mindset with the ability to translate business goals into communication plans. Comfortable managing multiple projects in a fast‑paced, global environment. Ability to manage tasks in-house with limited support.

Job Offer

If you are passionate about driving impactful communication strategies and are ready to make a difference in B2B Software, we encourage you to apply.

Skills

PR; Communications; Software; BFSI; ERP; Public Relations