PPC Manager

Salt; Dubai; On-site; AED 404,000 - 588,000; Full time

Job summary

Salt in Dubai is seeking a highly experienced PPC Manager to own global paid search campaigns for a tech/SaaS business, managing $1M+ in monthly spend across multiple markets.

You will lead strategy, execution and optimization across Google Ads, Microsoft Ads/Bing, and other platforms, building scalable account structures and driving CAC, CPA, ROAS improvements while aligning with analytics and sales teams.

Qualifications

• 5+ years of hands-on PPC / Paid Search experience.
• Experience managing very large PPC budgets - ideally $1M+ monthly spend.
• Strong expertise across Google Ads, with Microsoft Ads / Bing experience highly desirable.
• Experience working across international / global campaigns and multiple markets.
• Strong background within technology, SaaS, B2B or another highly performance‑driven environment.
• A deep understanding of Google Search, Performance Max, bidding strategies, keyword structures and campaign optimisation.
• Strong commercial understanding - you know how to optimise beyond clicks and leads and towards CAC, pipeline and revenue.
• Experience managing complex, high‑volume accounts where small optimisation decisions can have a significant financial impact.
• Highly analytical with strong experience using GA4, Google Ads reporting and other analytics / BI platforms.
• Strong understanding of attribution, conversion tracking and funnel performance.
• Experience with A/B testing, landing page optimisation and CRO.
• Comfortable working with large datasets and turning performance data into clear actions.
• Extremely hands‑on - this is not a purely strategic or management role.

Responsibilities

• Own the global PPC strategy across multiple markets, products and audiences.
• Manage and optimise $1M+ in monthly paid search investment.
• Lead the end‑to‑end execution of campaigns across Google Ads, Microsoft Ads / Bing and other relevant platforms.
• Build and manage complex account structures across Search, Performance Max and other relevant Google products.
• Develop keyword strategies, match types, bidding strategies, audience targeting and negative keyword frameworks.
• Continuously optimise campaigns to improve CAC, CPA, ROAS, conversion rates and ultimately pipeline and revenue.
• Manage large budgets with a strong focus on pacing, forecasting and efficient allocation of spend.
• Develop testing strategies across keywords, ad copy, landing pages, bidding models and campaign structures.
• Analyse performance at market, campaign, keyword and audience level to identify opportunities for growth.
• Work closely with analytics, marketing, product, content and sales teams to ensure PPC activity is aligned with wider commercial objectives.
• Ensure accurate conversion tracking, attribution and reporting across all markets.
• Translate PPC data into clear commercial insights and recommendations for senior leadership.
• Identify new opportunities across paid search platforms, markets and campaign types.
• Stay ahead of changes across Google Ads, Microsoft Ads, automation, AI‑driven search and bidding technologies.

Skills

PPC

Budget management

Analytics GA4

Global campaigns

Communication

Tools

Google Ads

Microsoft Ads / Bing

Job description

PPC Manager - Global Tech / SaaS

Dubai

We are looking for a highly experienced, hands‑on PPC Manager to take ownership of large-scale paid search campaigns for a global technology / SaaS business.

This is a high‑impact role for someone who is comfortable operating at serious scale, with responsibility for global campaigns and advertising spend of $1M+ per month.

You will own the strategy, execution and optimisation of paid search across multiple international markets, with Google Ads at the core of the role alongside Microsoft Ads / Bing and other relevant search platforms.

The Role

• Own the global PPC strategy across multiple markets, products and audiences
• Manage and optimise $1M+ in monthly paid search investment
• Lead the end‑to‑end execution of campaigns across Google Ads, Microsoft Ads / Bing and other relevant platforms
• Build and manage complex account structures across Search, Performance Max and other relevant Google products
• Develop keyword strategies, match types, bidding strategies, audience targeting and negative keyword frameworks
• Continuously optimise campaigns to improve CAC, CPA, ROAS, conversion rates and ultimately pipeline and revenue
• Manage large budgets with a strong focus on pacing, forecasting and efficient allocation of spend
• Develop testing strategies across keywords, ad copy, landing pages, bidding models and campaign structures
• Analyse performance at market, campaign, keyword and audience level to identify opportunities for growth
• Work closely with analytics, marketing, product, content and sales teams to ensure PPC activity is aligned with wider commercial objectives
• Ensure accurate conversion tracking, attribution and reporting across all markets
• Translate PPC data into clear commercial insights and recommendations for senior leadership
• Identify new opportunities across paid search platforms, markets and campaign types
• Stay ahead of changes across Google Ads, Microsoft Ads, automation, AI‑driven search and bidding technologies

What We're Looking For

• 5+ years of hands‑on PPC / Paid Search experience
• Proven experience managing very large PPC budgets - ideally $1M+ monthly spend
• Strong expertise across Google Ads, with Microsoft Ads / Bing experience highly desirable
• Experience working across international / global campaigns and multiple markets
• Strong background within technology, SaaS, B2B or another highly performance‑driven environment
• A deep understanding of Google Search, Performance Max, bidding strategies, keyword structures and campaign optimisation
• Strong commercial understanding - you know how to optimise beyond clicks and leads and towards CAC, pipeline and revenue
• Experience managing complex, high‑volume accounts where small optimisation decisions can have a significant financial impact
• Highly analytical with strong experience using GA4, Google Ads reporting and other analytics / BI platforms
• Strong understanding of attribution, conversion tracking and funnel performance
• Experience with A/B testing, landing page optimisation and CRO
• Comfortable working with large datasets and turning performance data into clear actions
• Extremely hands‑on - this is not a purely strategic or management role
• Commercially minded, detail‑oriented and confident making decisions with significant budgets
• Excellent communication skills and comfortable working with senior stakeholders across global markets

The Ideal Candidate

• You will be someone who has already operated at scale.
• You've managed significant paid search budgets, understand the nuances of global PPC and know how to balance growth with efficiency. You're equally comfortable looking at the high‑level strategy and getting into the account to understand exactly why performance has moved.
• You will ideally come from a global tech, SaaS, B2B or performance marketing environment and have a strong track record of scaling paid search while maintaining control of CAC and ROI.
• Google Ads expertise is essential. Experience across Microsoft Ads / Bing and other search platforms is a strong advantage.

This is an opportunity to take ownership of one of the largest PPC budgets in the business and have a direct impact on global growth.