Performance Marketing Executive

Udrive; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent digital marketing firm in Dubai is seeking a Performance Marketing Executive to manage and optimize digital marketing campaigns across platforms like Meta and Google. Key responsibilities include executing paid campaigns, optimizing for engagement and conversions, and tracking performance using analytical tools. The ideal candidate will have experience in digital marketing and a passion for optimizing user acquisition strategies.

Responsibilities

• Execute and monitor paid campaigns on Meta and Google.
• Optimize ads for better reach, engagement, and conversions.
• Track daily campaign performance using analytics tools.

Skills

Meta Ads

Google Ads

Google Analytics

Campaign optimization

A/B testing

Job description

Overview

The Performance Marketing Executive will be responsible for running day-to-day digital marketing campaigns across multiple platforms, including Meta Ads and Google Ads. The role focuses on execution, optimization, and reporting to support user acquisition and brand visibility for Udrive.

Responsibilities

• Execute and monitor paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube).
• Optimize ads for better reach, engagement, and conversions.
• Assist in preparing ad copies, creatives, and audience targeting based on campaign objectives.
• Track daily campaign performance using Google Analytics, Meta Ads Manager, and internal dashboards.
• Prepare weekly and monthly reports highlighting key metrics, insights, and areas for improvement.
• Conduct A/B testing on creatives, copy, and targeting strategies.
• Support in managing daily ad spends within approved budgets.
• Coordinate with designers, content teams, and external partners for timely campaign delivery.
• Stay updated on the latest digital marketing trends and competitors’ online activities.
• Provide input on new ideas, tools, and opportunities for campaign improvement.