Performance Marketing Executive

مجموعة قرقاش; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Dubai is seeking a Performance Marketing Executive to develop and execute performance-driven marketing campaigns across various digital channels. The ideal candidate will have 1-3 years of experience in digital marketing and strong analytical skills. Responsibilities include managing campaign performance, optimizing strategies, and collaborating with cross-functional teams. The role is located in Dubai and offers a great opportunity for innovation and growth in a dynamic environment.

Qualifications

• A minimum of 1 to 3 years of experience in performance marketing, digital marketing, or related roles.

Responsibilities

• Support the development and execution of performance marketing strategies.
• Assist with end-to-end campaign management across various digital channels.
• Continuously optimize campaigns through A/B testing and analysis.
• Monitor campaign performance metrics and generate actionable insights.
• Prepare regular performance reports for key stakeholders.
• Utilise analytics tools to track and measure campaign effectiveness.
• Manage campaign budgets effectively to maximize ROI.

Skills

Knowledge of marketing concepts, principles, and best practices

Strong analytical skills

Excellent communication skills

Detail-oriented with strong organisational skills

Creative thinker

Education

Relevant bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

The Performance Marketing Executive, under general supervision, is responsible for developing and executing performance-driven marketing campaigns across various digital channels to increase sales and enhance customer engagement. This job collaborates closely with cross-functional teams to optimize campaign performance and drive business growth.

Responsibilities

• Support the development and execution of comprehensive performance marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and revenue growth.
• Assist with end-to-end campaign management and execution across various digital channels, including but not limited to PPC, display advertising, social media advertising, email marketing, and affiliate marketing.
• Continuously optimize campaigns through A/B testing, audience segmentation, and performance analysis to maximize ROI and achieve KPIs.
• Monitor campaign performance metrics, analyse data trends, and generate actionable insights to inform optimization strategies and drive decision-making.
• Prepare regular performance reports and presentations for key stakeholders, highlighting campaign results, key findings, and recommendations for improvement.
• Utilise analytics tools and platforms to track and measure campaign effectiveness, attribution, and return on ad spend (ROAS).
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI and achieve cost efficiency.
• Support with budget forecasting and planning to support long-term marketing goals and objectives.
• Collaborate closely with internal teams, including creative, product, and analytics, to develop integrated marketing campaigns aligned with business objectives and brand guidelines.
• Work closely with external partners, agencies, and vendors to execute campaign initiatives and leverage industry best practices.
• Uphold company values throughout business practices and use sound judgment in decision making.
• Any other additional duties as required by management based on needs of the business.

Work Experience

• A minimum of 1 to 3 years of experience in performance marketing, digital marketing, or related roles.

Educational Qualifications

• Relevant bachelor\'s degree in Marketing, Business Administration, or related field.

Skills/Behaviour Attributes

• Knowledge of marketing concepts, principles, and best practices.
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams and external partners.
• Detail-oriented with strong organisational skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for innovation and staying updated on industry trends and best practice.