Paid Social Campaign Lead (Meta, TikTok, Snapchat)

Landmark Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail and hospitality group in Dubai is seeking a Paid Social Media Executive to manage and optimize campaigns across social platforms like Meta and TikTok. The ideal candidate will have 2–3 years of hands-on experience, a strong grasp of campaign structures, and the ability to analyze performance metrics. This role offers the chance to collaborate within creative and analytics teams to drive effective digital strategies.

Qualifications

• 2–3 years of hands-on paid social media experience with a focus on Meta.
• Strong knowledge of AEM and campaign performance analysis.
• Familiarity with ROI Hunter or Branch is a plus.

Responsibilities

• Plan, launch, and optimize paid campaigns across multiple platforms.
• Monitor budgets and performance against KPIs.
• Execute A/B tests and maintain data accuracy.

Skills

Paid social media experience

Campaign structure knowledge

Performance analysis

Proficiency in Excel

Ability to monitor KPIs

Tools

Meta advertising tools

Analytics and reporting tools

Social media platforms (TikTok, Snapchat)

Job description

A leading retail and hospitality group in Dubai is seeking a Paid Social Media Executive to manage and optimize campaigns across social platforms like Meta and TikTok. The ideal candidate will have 2–3 years of hands-on experience, a strong grasp of campaign structures, and the ability to analyze performance metrics. This role offers the chance to collaborate within creative and analytics teams to drive effective digital strategies.