OTC Category & Pharmacy GTM Lead

GSK; Dubai; On-site; AED 250,000 - 300,000; Full time

Job summary

A leading global consumer health company in Dubai is seeking a MEA OTC Category & Pharmacy GTM Lead. This role involves strategic ownership of the GTM plan, including commercial strategies and execution excellence for category developments. Ideal candidates will have extensive experience in category planning and shopper marketing, particularly within FMCG brands in the MEA region. The position offers a chance to drive innovation and enhance market engagement through collaboration across teams.

Qualifications

• 8-10 years experience in Category Planning or MS&P role.
• 5-10 years experience with FMCG/FMCH brands in MEA/Turkey.
• Strong commercial skills in developing Price & Pack Architecture.
• Successful NPD development & launch experience.

Responsibilities

• Create and embed the GTM strategy for pharmacy.
• Define focus SKUs for the NRM team.
• Deliver and track top innovations across categories.
• Localize global shopper toolkits for GTM plans.
• Develop pharmacy activation plans for new product launches.

Skills

Category Planning

Shopper Marketing

Commercial skills

Project Management

Interpersonal Skills

NPD Development

Data Analysis (Nielsen IRI Kantar)

Digital / E-Commerce knowledge

Tools

Power BI

Job description

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

About the role

The MEA OTC Category & Pharmacy GTM Lead will be the strategic owner of the MEA GTM plan from the standpoint of Commercial delivery Executional excellence Customer engagement and HCP partnering.

They will be Category and Pharmacy experts around shopper behaviours & trends best in class execution D&V at shelf PPA alignment Portfolio optimization and Toolkit localisation.

Taking a true cross-functional approach this role will be the SPOC aligned with the marketing teams and will have dotted line support of an NRM Manager as well as collaboration with the GTM alignment and SFE Lead.

Key to the success of MEA will be the effective development and execution of robust commercial strategies. This will include creating plans for Pharmacy Customer & Commercial Development and the GTM plan for new product launches.

This role will be the category champion for commercial development of key innovation projects and set 5P standards for activation across all sales pharmacies.

They will be tasked with stretching our brands into adjacent categories through the introduction of exciting and innovative new ways of reaching and engaging shoppers while maximising value.

In other businesses this type of position is often titled Market Strategy & Planning Lead.

Key responsibilities

• Create and embed the GTM strategy for their pharmacy. This includes the best promotions execution types and pricing plans to deliver value and volume growth.
• The strategy will also include deciding and delivering for MEA BU the most relevant KPIs for confirming brand growth across the category and pharmacys.
• Defining the focus SKUs for the NRM team to drive from a Ti Pricing or cost optimization perspective.
• Acting as the SPOC within the Category Marketing directors MFTs to ensure full alignment between Marketing and ComEx around actions focus areas and key projects.
• Delivering and tracking the top 10 innovations across their categories.
• Owning the localization of global shopper toolkits to ensure that we have the right material as part of the GTM plans for each pharmacy and category.
• Scope out and develop future Pharmacy & Category activation plans for new product development platforms including toolkits.
• Review future pipeline from a Commercial Customer Category perspective assessing where and how to play e.g. segments of growth size and or profit.
• Work closely with Marketing R&D & Sales teams to commercialise and prioritise where to play.
• Co-develop with Marketing the 5P activation standards and pharmacy plans for new product launches.
• Working closely with LOC Sales and ComEx to bring projects to life through customer JBPs. Create selling stories support selling and development of launch and activation plans.
• Develop 5P activation standards in line with brand strategy and insights.
• Develop & track distribution price and promo plan with Marketing & Finance to fulfil project briefs and ensure commercial delivery in marketplace. This should be in alignment with ABP budgets.
• Track and report progress of pharmacy and development of each project against the 5P standards.
• Review and make recommendations across pharmacys to align pack price & promo architecture where required with BU NRM.
• Develop selling story and tailoring with LOC team.
• Develop pharmacy strategy for certain platforms and implement it through LOC Sales team.
• For NPD set distribution price and promo standards in conjunction with BU Marketing functions.
• Ensure compliance and utilisation of category trackers to enhance tracking visibility.
• Ensure outstanding cross-functional alignment and awareness of the pipeline and market plans maximizing efficiency and growth.
• Work closely with indirect reports to support the development of priorities.

Qualifications and skills

• Essential
• 8-10 years experience in a senior level Category Planning Shopper Marketing or MS&P role. Other relevant positions would include Revenue Manager Category Manager or possibly KAM.
• Minimum 5-10 years experience of working with high profile FMCG / FMCH / Pharmacy brands in MEA & Turkey.
• Demonstration of strong customer planning selling and pharmacy development for brands utilising 5P levers to develop change.
• Strong commercial skills in developing Price & Pack Architecture.
• Strong cross functional project management across multiple stakeholder groups.
• Demonstration of strong indirect working relationships to deliver outcomes & lead change.
• Successful and proven NPD development & launch experience.
• Excellent interpersonal and communication skills.
• Excellent influencing skills especially through indirect reports.
• Deep Nielsen IRI Kantar data analysis skills and use of Power BI.
• Preferred
• Digital / E-Commerce knowledge is a plus.
• Detailed and extensive experience with rolling out commercial training and commercial toolkits.

Diversity, Equity, and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. We will provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

Key Skills: IT Experience, LTC Pharmacy, Hospital Experience, Pharmacy Software, Infusion Experience, Management Experience, Pharmacy Residency, Training & Development, Pharmacy Technician Experience, Supervising Experience, Clinical Pharmacy Experience, Compounding Medications

Employment Type: Full-Time

Experience: years

Vacancy: 1